Insights with Jack Jones


50 Billion buyer intent signals? That’s 50 Billion opportunities to make a sale!

My name is Jack Jones, and I am an Inside Sales Specialist at Lead Onion.

Welcome to my blog!

As a B2B sales professional, the most exciting part of sales is of course, closing the deal, but if you’re anything like me you will also really enjoy buyer behaviour – what exactly makes your prospect bite and the process they go through beforehand?

This is why buyer intent data is key  –  sales conversions are so much higher when you’re talking to the right people, at exactly the right time!

Utilising consumer intent signals in sales in becoming an essential part of the sales process for good reason.

According to McKinsey & Company, “It is increasingly necessary to work with technology that learns at scale. This requires developing technology capabilities that can read and interpret signals of consumer intent and consumer responses.” 

Throughout this series of blogs I’m going to be talking all things lead generation. How ‘Buyer Intent Data’ can transform your whole prospecting strategy, why understanding your target market and the engagements they are making is key to maximising sales.

Hope to see you next Wednesday!

Jack Jones 

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