How to Define Your Ideal Customer Profile (ICP) and Supercharge Your Go-To-Market Strategy
When it comes to building a high-performing go-to-market strategy, one of the most important and most overlooked foundations is a clearly defined Ideal Customer Profile (ICP). Too often, businesses try to sell to “everyone” and end up resonating with no one. Others guess who their ICP might be, without backing it up with real, actionable […]