Lead Onion Blog

Maximizing Sales Performance with MultiChannel Cadences

Maximizing Sales Performance with Multichannel Cadences

As the head of sales, you are constantly on the lookout for ways to improve the performance of your sales team. One strategy that has been gaining traction in recent years is the use of multichannel cadences to engage with target personas. This approach involves using a combination of channels,

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3 Benefits of Precision Prospecting

At Lead Onion, we believe the rate of success you see is dependent on the quality of data you use. The world of data goes to pluto and beyond, but not all data is equal or accurate. Employees move jobs, emails become outdated, companies merge and telephone numbers become redudant.

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The Secret to Exponential Growth

The Secret to Exponential Growth

When asked what drives them, the overwhelming answer from marketers – “more leads that convert to deals…”  This is true across industries, from high-tech, software, financial services, manufacturing, IT services and many more.  We spend days, weeks and even months planning our dynamite marketing campaigns but if they don’t produce

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How to Find the Ideal Customer

Locating the person most likely to buy your product or service at a specific time can be a tricky but always worthwhile endeavour. Pitching a carefully crafted marketing message or sales communication to the right individuals can turn high engagement rates to sales – fast. In How to Find your

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Does Data Decay Really Matter

Does Data Decay Really Matter?

What is Data Decay? Data Decay refers to the degradation in the quality and accuracy of data. Essentially what was once accurate data is now seen as old, low quality. For example, the newspaper on your kitchen table from last Saturday, old and outdated news. Or the tin of beans

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Precision Data for Every Step of Demand Generation

Many sales strategies are still based on gut instinct and acumen but there comes a point where a company must start using precise data to drive its decision making. With precision data to direct your prospecting, chasing cold leads and spending endless hours on finding contacts will become a thing

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