When it comes to building a high-performing go-to-market strategy, one of the most important and most overlooked foundations is a clearly defined Ideal Customer Profile (ICP). Too often, businesses try to sell to “everyone” and end up resonating with no one. Others guess who their ICP might be, without backing
Quick Summary: Achieved a 5:1 return on investment using buyer intent data. Generated an additional £70K in revenue through targeted outreach. Eliminated manual research with auto-reveal contact discovery. Focused sales efforts using multi-source intent signals and competitor filtering. Integrated seamlessly with HubSpot CRM for streamlined workflows.
Email is old, but it’s still as powerful. Despite being over 50 years old, email remains the undisputed workhorse of business communication. Why? Because it delivers results. Studies show that email generates $42 for every $1 spent – a staggering 4,200% ROI. But let’s be real: not all emails are
AI adoption in B2B marketing and sales is booming – 75% of B2B companies are either already using or planning to integrate AI into their GTM strategies. Yet many teams still rely on outdated, manual processes that hinder revenue growth. Traditional GTM methods like manual prospecting, broad targeting, and siloed
Account-Based Marketing (ABM) has always been about precision – focusing on high-value accounts that fit your Ideal Customer Profile (ICP). But even with strategic targeting, many teams struggle with timing – engaging accounts when they are actively searching for solutions. This is where Lead Onion’s intent data transforms the
Intent data promises to be the secret weapon for modern sales and marketing teams – revealing which companies are actually in-market and ready to buy. Yet, despite heavy investment, many businesses still struggle to turn these “hot” signals into real pipeline – let alone revenue. In fact, 79% of marketers
Did you know that only 27% of leads are actually sales-ready when they first enter your funnel? (Source: MarketingSherpa) That means the majority of leads need careful nurturing before they convert — yet too many marketing and sales teams waste time chasing unqualified prospects. To drive real revenue growth, you
Did you miss our recent webinar with PredictLeads and Lead Onion? No worries – we’ve got you covered with the on-demand recording! Discover how harnessing real-time company intent signals – from hiring trends to funding activity – can help you pinpoint and engage high-potential leads at just the right moment.
Buyers conduct extensive independent research, with 80% of the decision-making process completed before they engage with a sales representative. For businesses looking to connect with these buyers at the right time, intent data offers a powerful solution. Multi-source intent data, in particular, provides a comprehensive, accurate view of buyer
Sales teams waste too much time chasing the wrong leads – prospects who aren’t ready to buy or don’t fit their ideal customer profile. Traditional prospecting is slow, inefficient, and full of guesswork. In fact, it's estimated that only 10% of companies are actively in-market to buy at any given
