Blog

The Smarter Way to Map Buyer Readiness

Sales and marketing teams are chasing the same north star: find in-market buyers faster, engage them earlier, and convert them efficiently. But here’s the hard truth – traditional funnels weren’t built for how B2B buyers actually behave today. Buyers ghost. They research anonymously. They binge content in silence and reappear

Read More »

The Modern Funnel Is Dead: Welcome to Signal-Based GTM

The old B2B funnel was built for a different era – when buyers followed linear paths and sellers controlled the journey. Today? Buyers are anonymous, self-educating, and jumping across channels long before they ever talk to sales. Awareness → Interest → Consideration just doesn’t cut it anymore. The funnel is

Read More »

What’s New: Person-Level Intent, Slack Alerts, AI Insights & More

We’re excited to announce the latest Lead Onion release! An upgrade designed to give your team sharper insights, smarter automation, and faster reactions to in-market buyer activity. This update includes person-level intent tracking, AI-powered research, real-time Slack alerts, and more, so you can engage the right people at exactly the

Read More »

Interest vs Intent: Why the Difference Matters in B2B Sales

It’s easy to assume that someone engaging with your content is automatically ready to buy. But here’s the catch, not all interest equals buying intent. And if your team is treating every click, download, or visit the same way, you’re likely wasting time and budget on leads that just aren’t

Read More »

6 Essential Steps to Accelerate Growth with High-Quality Data

Marketing teams are under pressure to do more than ever – break into new markets, fuel upsells, and drive pipeline like there’s no tomorrow. But let’s be real: the biggest barrier between “growth strategy” and “growth results” is your data. Your CRM is outdated. Your targeting is guesswork. It’s running

Read More »

Unlock Deeper Buyer Insights with Lead Onion + Foundry

What if you could tap into your buyers’ minds and see exactly what they’re researching – before they even know they need you? That’s exactly what the new Lead Onion + Foundry integration delivers. By combining Foundry’s industry-leading topic intent data with Lead Onion’s multi-source activation platform, you’ll not only

Read More »

10 Buyer Intent Strategies to Predict, Engage, and Convert Faster

Reacting to buyer behavior isn’t enough, you need to predict it. That’s where buyer intent strategies come in. By tapping into buyer signals early, you can meet prospects exactly where they are in their journey and accelerate your path to conversion. Here are 10 practical strategies to harness buyer intent, predict

Read More »