Regardless of the number of qualified leads flowing into your sales pipeline, if you don’t have strategic outreach mapped for your sales team to get ready to pounce on your sales opportunities, then the chances of achieving repeatable results at scale are reduced. Let’s set the scene, you’re working in
Our industry is niche. How will Intent Data work for us? Intent data is certainly making waves in the B2B space. Specialists across the globe have said that Intent Data and 'being informed by data' is a necessity in this world of constant digital transformation. Keeping up with trends is
Why Intent Data is more than a Marketing and Sales Tool Intent data has embedded itself as a core sales and marketing tool. According to Gartner, 70% of companies will be using intent data by 2022. But despite the adoption of Intent data, the use cases are still only scratching
Developing a Data-Driven Sales Strategy Data informs nearly every aspect of how businesses operate today and is becoming an essential asset for sales processes too. Times are changing. B2B decision-maker preferences and behaviors have shifted dramatically in recent years. With the digital transformation, alongside the global pandemic, 80% of
5 Sales Tools Your Team Needs in 2022 Effective sales teams function like a well-oiled machine and like any machine, how well it works is down to how efficient and productive each component is. If one piece of your sales machine isn't working, then the entire sales process is impacted.
The B2B marketing and sales world is ever-transforming and evolving. Which was once driven by inbound marketing and a one size fits all sales strategy, is now the survival of the fittest and requires a more thorough and personalized approach. If you don’t up your game to get in front
It may be no surprise to you that when someone is researching a product or service, their first stop to find more information is the vendors website. In fact, 40% of B2B buyers say vendor websites are one of their 1st 3 resources to visit for information about a solution
The impact of data on-demand generation has increased significantly over the past 5 years. 94% of marketers surveyed by Ascend2 said that the performance of a demand generation programme is improved by a Data-Driven Strategy. Savvy Marketers are now making data a pivotal part of their overall Marketing Strategy. But
Over 90% of B2B marketers surveyed by Ascend2 reported seeing success from their use of Intent Data. Yet only 28% of Marketers say they have an Intent Data Strategy in place. In our previous blog, we talked about the Value of Buyer Intent Data in 2022 and how savvy Sales
All prospecting starts at searching for your ideal customers. Identifying buyers that fit your ideal customer profile is essential for targeted prospecting and successful conversion. Using Lead Onion’s powerful search engine, you can use the integrated filters and find your best leads at a touch of a button. Taking advantage