As a sales manager, staying ahead of the competition is crucial to the success of your team and your company. One way to gain a competitive edge is by using Buyer Intent Data. But what exactly is Buyer Intent Data and how can it be used in sales? In this blog,
As a marketing manager, you understand the importance of having a clean and accurate customer relationship management (CRM) system. Not only does it help you better understand your customers, but it also allows you to more effectively target your marketing efforts. However, there is a problem that many marketing managers
As the head of sales, you are constantly on the lookout for ways to improve the performance of your sales team. One strategy that has been gaining traction in recent years is the use of multichannel cadences to engage with target personas. This approach involves using a combination of channels,
The digital marketing landscape is changing rapidly and as a marketer, it's essential to stay ahead of the curve and keep an eye out for the latest trends. In this blog, we'll look at how marketers can use Intent Data to inform their strategies and stay one step ahead of
At Lead Onion, we believe the rate of success you see is dependent on the quality of data you use. The world of data goes to pluto and beyond, but not all data is equal or accurate. Employees move jobs, emails become outdated, companies merge and telephone numbers become redudant.
How Setting up Your Lead Onion Workbench can Help Generate SUCCESS Introduction We created the workbench feature within Lead Onion to provide an overall view of how aspects within the platform are working and performing for your business. The workbench area of the platform allows you to set up
When asked what drives them, the overwhelming answer from marketers – “more leads that convert to deals…” This is true across industries, from high-tech, software, financial services, manufacturing, IT services and many more. We spend days, weeks and even months planning our dynamite marketing campaigns but if they don’t produce
Locating the person most likely to buy your product or service at a specific time can be a tricky but always worthwhile endeavour. Pitching a carefully crafted marketing message or sales communication to the right individuals can turn high engagement rates to sales – fast. In How to Find your
What is Data Decay? Data Decay refers to the degradation in the quality and accuracy of data. Essentially what was once accurate data is now seen as old, low quality. For example, the newspaper on your kitchen table from last Saturday, old and outdated news. Or the tin of beans
Many sales strategies are still based on gut instinct and acumen but there comes a point where a company must start using precise data to drive its decision making. With precision data to direct your prospecting, chasing cold leads and spending endless hours on finding contacts will become a thing