Our industry is niche. How will Intent Data work for us? Intent data is certainly making waves in the B2B space. Specialists across the globe have said that Intent Data and 'being informed by data' is a necessity in this world of constant digital transformation. Keeping up with trends is much more difficult than ever before. Intent Data allows us to stay ahead of the game. Proactivity is key to growth. However, so far only
Why Intent Data is more than a Marketing and Sales Tool Intent data has embedded itself as a core sales and marketing tool. According to Gartner, 70% of companies will be using intent data by 2022. But despite the adoption of Intent data, the use cases are still only scratching the surface. Most marketing teams are leveraging Intent data to optimize digital advertising spending, while sales teams are using it to determine what accounts and
Developing a Data-Driven Sales Strategy Data informs nearly every aspect of how businesses operate today and is becoming an essential asset for sales processes too. Times are changing. B2B decision-maker preferences and behaviors have shifted dramatically in recent years. With the digital transformation, alongside the global pandemic, 80% of B2B buyers are now expecting to do more business online than before, and customers are following the same example. (McKinsey and Co 2021). Modern B2B
5 Sales Tools Your Team Needs in 2022 Effective sales teams function like a well-oiled machine and like any machine, how well it works is down to how efficient and productive each component is. If one piece of your sales machine isn't working, then the entire sales process is impacted. 67% of sales teams today are using over 5 sales tools in their stack, but how do you choose the right ones for your team?
The B2B marketing and sales world is ever-transforming and evolving. Which was once driven by inbound marketing and a one size fits all sales strategy, is now the survival of the fittest and requires a more thorough and personalized approach. If you don’t up your game to get in front of the right prospects, at the right stage in the buyer’s journey, then your competitors will. Either step up or step aside. But believe it
It may be no surprise to you that when someone is researching a product or service, their first stop to find more information is the vendors website. In fact, 40% of B2B buyers say vendor websites are one of their 1st 3 resources to visit for information about a solution they were considering for purchase and 56% of B2B buyers rely on getting content through vendor websites, rather than through social media. (Marketingcharts) Put yourself
The impact of data on-demand generation has increased significantly over the past 5 years. 94% of marketers surveyed by Ascend2 said that the performance of a demand generation programme is improved by a Data-Driven Strategy. Savvy Marketers are now making data a pivotal part of their overall Marketing Strategy. But not all data is created equally. Many companies start with the wrong data and spend endless marketing dollars on stale, outdated and irrelevant data. In
Over 90% of B2B marketers surveyed by Ascend2 reported seeing success from their use of Intent Data. Yet only 28% of Marketers say they have an Intent Data Strategy in place. In our previous blog, we talked about the Value of Buyer Intent Data in 2022 and how savvy Sales Execs are leveraging Intent Data to engage more meaningfully with their target audience. However, there still seems to be a lot of confusion in the
All prospecting starts at searching for your ideal customers. Identifying buyers that fit your ideal customer profile is essential for targeted prospecting and successful conversion. Using Lead Onion’s powerful search engine, you can use the integrated filters and find your best leads at a touch of a button. Taking advantage of the 5 pillars of buyer intent, you can find prospects via a number of touchpoints that indicate their place in the buyer journey and
5 Tips On How To Convert Leads into Customers Getting your leads is only half the battle – you now need to convert them into a sale and turn them into a paying customer? But how can you do that? Here’s our top 5 tips… Offer an incentive They’re a lead, so they’re likely to be interested in what you’re offering. One of the best ways to secure a sale is by offering an incentive.