State of Intent Data 2025: What GTM Teams Are Really Using
In 2025, buyer intent data isn’t a “nice-to-have, it’s the core of every successful go-to-market engine. What once gave early adopters a competitive edge is now table stakes. GTM teams aren’t asking if they should use intent – they’re figuring out how to use it better, smarter, and more strategically. This blog dives into how […]
The Smarter Way to Map Buyer Readiness
Sales and marketing teams are chasing the same north star: find in-market buyers faster, engage them earlier, and convert them efficiently. But here’s the hard truth – traditional funnels weren’t built for how B2B buyers actually behave today. Buyers ghost. They research anonymously. They binge content in silence and reappear when budget’s ready. Most of […]
The Modern Funnel Is Dead: Welcome to Signal-Based GTM
The old B2B funnel was built for a different era – when buyers followed linear paths and sellers controlled the journey. Today? Buyers are anonymous, self-educating, and jumping across channels long before they ever talk to sales. Awareness → Interest → Consideration just doesn’t cut it anymore. The funnel is broken. Signal-based GTM has taken […]
What’s New: Person-Level Intent, Slack Alerts, AI Insights & More
We’re excited to announce the latest Lead Onion release! An upgrade designed to give your team sharper insights, smarter automation, and faster reactions to in-market buyer activity. This update includes person-level intent tracking, AI-powered research, real-time Slack alerts, and more, so you can engage the right people at exactly the right time with precision. In […]
Interest vs Intent: Why the Difference Matters in B2B Sales
It’s easy to assume that someone engaging with your content is automatically ready to buy. But here’s the catch, not all interest equals buying intent. And if your team is treating every click, download, or visit the same way, you’re likely wasting time and budget on leads that just aren’t there yet. To really move […]
Why Person-Based Intent Data Doesn’t Replace Account-Based Intent – It Supercharges It
Intent data is a game-changer for sales and marketing teams. It tells you who’s showing buying signals, what they’re interested in, and when they’re most likely to engage. For years, account-based intent data has been the cornerstone of strategic targeting – identifying which companies are researching your solution or market. But there’s a new player […]
6 Essential Steps to Accelerate Growth with High-Quality Data
Marketing teams are under pressure to do more than ever – break into new markets, fuel upsells, and drive pipeline like there’s no tomorrow. But let’s be real: the biggest barrier between “growth strategy” and “growth results” is your data. Your CRM is outdated. Your targeting is guesswork. It’s running on fumes. If you want […]
Unlock Deeper Buyer Insights with Lead Onion + Foundry
What if you could tap into your buyers’ minds and see exactly what they’re researching – before they even know they need you? That’s exactly what the new Lead Onion + Foundry integration delivers. By combining Foundry’s industry-leading topic intent data with Lead Onion’s multi-source activation platform, you’ll not only pinpoint in-market buyers with unrivalled […]
10 Buyer Intent Strategies to Predict, Engage, and Convert Faster
Reacting to buyer behavior isn’t enough, you need to predict it. That’s where buyer intent strategies come in. By tapping into buyer signals early, you can meet prospects exactly where they are in their journey and accelerate your path to conversion. Here are 10 practical strategies to harness buyer intent, predict needs, engage more effectively, and […]
How to Define Your Ideal Customer Profile (ICP) and Supercharge Your Go-To-Market Strategy
When it comes to building a high-performing go-to-market strategy, one of the most important and most overlooked foundations is a clearly defined Ideal Customer Profile (ICP). Too often, businesses try to sell to “everyone” and end up resonating with no one. Others guess who their ICP might be, without backing it up with real, actionable […]