How Do Cadences Work for Sales Teams?
Regardless of the number of qualified leads flowing into your sales pipeline, if you don’t have strategic outreach mapped for your sales team to get ready to pounce on your sales opportunities, then the chances of achieving repeatable results at scale are reduced. Let’s set the scene, you’re working in sales with 100 leads to […]
Intent Data is More than a Marketing and Sales Tool
Why Intent Data is more than a Marketing and Sales Tool Intent data has embedded itself as a core sales and marketing tool. According to Gartner, 70% of companies will be using intent data by 2022. But despite the adoption of Intent data, the use cases are still only scratching the surface. Most marketing teams […]
Developing a Data Driven Sales Strategy
Developing a Data-Driven Sales Strategy Data informs nearly every aspect of how businesses operate today and is becoming an essential asset for sales processes too. Times are changing. B2B decision-maker preferences and behaviors have shifted dramatically in recent years. With the digital transformation, alongside the global pandemic, 80% of B2B buyers are now expecting […]
5 Sales Tools Your Team Needs in 2022
5 Sales Tools Your Team Needs in 2022 Effective sales teams function like a well-oiled machine and like any machine, how well it works is down to how efficient and productive each component is. If one piece of your sales machine isn't working, then the entire sales process is impacted. 67% of sales teams today […]
Unlock the 10 Secrets to Buyer Intent Marketing
The B2B marketing and sales world is ever-transforming and evolving. Which was once driven by inbound marketing and a one size fits all sales strategy, is now the survival of the fittest and requires a more thorough and personalized approach. If you don’t up your game to get in front of the right prospects, at […]
Turn Anonymous Website Visitors Into Hot Leads
It may be no surprise to you that when someone is researching a product or service, their first stop to find more information is the vendors website. In fact, 40% of B2B buyers say vendor websites are one of their 1st 3 resources to visit for information about a solution they were considering for purchase […]
How to Use Intent Data to Drive Demand
The impact of data on-demand generation has increased significantly over the past 5 years. 94% of marketers surveyed by Ascend2 said that the performance of a demand generation programme is improved by a Data-Driven Strategy. Savvy Marketers are now making data a pivotal part of their overall Marketing Strategy. But not all data is created […]
The Truths and Myths of B2B Intent Data
Over 90% of B2B marketers surveyed by Ascend2 reported seeing success from their use of Intent Data. Yet only 28% of Marketers say they have an Intent Data Strategy in place. In our previous blog, we talked about the Value of Buyer Intent Data in 2022 and how savvy Sales Execs are leveraging Intent Data […]
5 Tips On How To Convert Leads Into Customers
5 Tips On How To Convert Leads Into Customers Getting your leads is only half the battle – you now need to convert them into a sale and turn them into a paying customer? But how can you do that? Here’s our top 5 tips… 1. Offer an incentive They’re a lead, so they’re […]
The Value of Buyer Intent Data in 2022
By Jack Jones, Inside Sales Specialist. New year, new targets – right? A new year also brings with it fresh motivation and focus. Like me, you’re probably back from the break fully recharged and keen to start hitting targets fast. As an inside sales team in the data insights space, we speak to clients and […]