2nd Party Buyer Intent Data Explained
Understanding buyer behavior is crucial for successful outreach and engagement. Buyer intent data provides valuable insights into what potential customers are researching, their level of interest in specific solutions, and how close they are to making a purchasing decision. However, not all intent data is created equal – there are key differences between 1st, 2nd, […]
The Importance of Cleansing and Verifying Data
Accuracy and reliability of data are paramount for the success of your marketing and sales outreach. Your data is the fuel that powers targeted campaigns, effective outreach, and successful lead generation. However, this vital asset is subject to rapid decay, making data cleansing and verification crucial for maintaining the health of your customer data. In […]
3rd Party Buyer Intent Explained
Understanding buyer intent is crucial for effective B2B marketing and sales strategies. Third-party buyer intent data, in particular, offers a unique advantage by providing insights into the behaviors and interests of potential customers outside your immediate environment. This data helps you identify companies showing signs of interest in your products or services before they even […]
What is Research Surge? The Ultimate Intent Signals to Drive Sales Success
The difference between closing a deal and losing out to a competitor often comes down to one thing: timing. Imagine if your sales team could engage with potential buyers precisely when they’re ready to make a purchase. With our new Research Surge feature, this isn’t just a possibility—it’s your new reality. Introducing Research Surge: […]
Unleashing the Power of Topic Intent: Lead Onion’s Partnership with Bombora
Understanding your audience's behavior is crucial for driving successful marketing and sales strategies. We're excited to announce our partnership with Bombora, a leader in B2B intent data, launching 1st September 2024. This collaboration enhances Lead Onion's Topic Intent feature, providing you with real-time insights into the content your target audience is engaging with and giving […]
Understanding the Difference Between 3rd, 2nd and 1st Party Intent
Understanding the nuances between different types of intent data can make or break your strategy. Intent Data, at its core, is information that indicates a potential customer's interest or readiness to purchase. However, not all intent data is created equal. Knowing the difference between 3rd, 2nd, and 1st Party Intent Data can significantly impact how […]
A Beginners Guide to B2B Buyer Intent
In today's competitive market, understanding B2B buyer intent is crucial for creating effective marketing strategies. Leveraging buyer intent data can significantly improve lead generation, nurturing, and conversion rates. This blog will teach you the basics of B2B buyer intent and how to use it to your advantage. What is B2B Buyer Intent? B2B […]
Unleash Sales Velocity: Turbocharge Revenue Growth with Lead Onion
In the pursuit of sustaining a competitive edge and achieving ambitious revenue goals, sales velocity emerges as a pivotal metric for businesses. In the realm of sales, the essence lies in swift and strategic movement. This blog delves into the nuances of sales velocity, a crucial measure depicting the pace at which deals progress through […]
Elevate Your Team’s Efficiency with Our Latest Product Release
We are thrilled to unveil our latest product release, crafted with the insightful feedback of our customers in mind. Whether you're already a valued customer or exploring our platform for the first time, this update is packed with features designed to elevate your team's productivity and efficiency. And the best part? You can try it […]
Unlocking Sales Success with Generative AI
Artificial Intelligence (AI) has transitioned from science fiction to everyday reality, resulting in the sales landscape experiencing a seismic shift. AI is now the unseen force, a hidden titan instrumental in reshaping how businesses engage with customers and drive revenue growth. It's like having a hidden superpower, catapulting sales efforts to unprecedented heights. Among the various […]