We’re excited to announce the latest Lead Onion release! An upgrade designed to give your team sharper insights, smarter automation, and faster reactions to in-market buyer activity.
This update includes person-level intent tracking, AI-powered research, real-time Slack alerts, and more, so you can engage the right people at exactly the right time with precision.
In this blog we’ll touch on each of the updated features. Lets go…
1. Person-Based Intent Data
One of the biggest updates in this release is the integration of Delivr’s person-level intent data, which goes far beyond company-level insights to show you exactly who is engaging with relevant topics, events, or competitor content.
Unlike traditional intent data providers that rely on IP-based identification, Delivr.ai uses a person-level aggregation model to detect intent signals at the individual level – across devices and sessions – with no dependency on company IP mapping.
Delivr.ai sees intent signals from 120–130 million unique U.S. individuals daily, with a total observed range of 77 to 150 million per day. This gives your team access to one of the largest person-level intent datasets available on the market today, enabling powerful and precise outreach based on real behavior – not assumptions.
Person-Level Data Types Now Available:
- Topics: Know exactly who is researching solutions or product categories relevant to your business.
- Competitors: Identify which individuals are comparing your product or brand against known competitors.
- Events: Track the people engaging with specific industry events (webinars, conferences, etc.) that match your ICP.
2. Consolidated Settings
We’ve redesigned the Intent Settings area to bring all signal configuration options into one centralized hub, meaning you can easily adjust triggers, scoring rules, and automations with a simplified interface.
3. Scoring Updates
We’ve enhanced the Scoring engine to give you greater control over how intent signals are evaluated – so you can prioritize leads based on what matters most to your business.
What’s New:
- Starred Trigger Weighting: You can now assign higher scores to specific “starred” intent triggers – ensuring the strongest signals have the most impact on surge scoring.
- Person-Level Intent Scoring: Intent signals generated by known individuals can now be scored separately from company-level signals. This means you can give higher value to signals coming from contacts that match your ICP or job function criteria.
- Improved Control & Visibility: The scoring interface has been updated to make it easier to adjust weights, preview how signals affect surge scores, and fine-tune your scoring logic based on your sales priorities.
4. Intent Streams & Active Accounts
Lead Onion’s Intent Streams and Active Accounts just got a major upgrade, bringing person-level visibility into the mix for even sharper targeting.
These sections now allow you to see not just which accounts are showing buying signals, but exactly who within those accounts is taking action – complete with name, job title, company, and the type of signal (from topic research to competitor comparison or event engagement).
With this upgrade, you can:
- Pinpoint Decision-Makers: Quickly identify whether a signal was triggered by someone who matches your ideal customer profile (ICP) and avoid wasting time on anonymous interest.
- Act with Confidence: Filter and drill down to assess lead quality in real time. See who’s engaging and what they’re engaging with.
- Intent Streams (formerly Intent Spikes) offers a live, filterable feed of buyer signals. It’s perfect for surfacing hot leads and triggering timely automations.
- Active Accounts (formerly Surging Quadrant) shows which companies are progressing through their research phase and now, who’s driving that interest from within.
By combining account-level trends with real human engagement, your team can prioritize smarter, reach out faster, and convert more effectively.
5. AI Research
Research is critical to good outreach, but it’s also time-consuming. That’s why we built AI Research, a new feature that automates deep company research and delivers ready-to-use insights directly to your sales and marketing teams.
Here’s how it helps:
- Instant Company Intelligence: AI Research automatically runs prompts in the background to uncover relevant, up-to-date details about your target companies.
- Built for Relevance: Choose from 8 pre-built prompts covering everything from recent news and competitor mentions to industry challenges and customer pain points. Prefer a tailored approach? You can fully customize prompts to suit your specific campaigns or personas.
- Insights, Where You Need Them: All results are displayed in a dedicated AI Research tab on each Company Profile. Your team can toggle prompts on or off to surface only the most useful insights – keeping things focused and actionable.
By eliminating manual digging and surfacing insights in the right context, AI Research empowers your team to personalize faster, engage more meaningfully, and drive better results.
6. Slack Updates
Timing is everything when it comes to intent. Our new Slack Alerts updates help your sales and marketing teams act the moment interest spikes – by delivering real-time notifications directly to your workspace.
Here’s what it offers:
- Tailored Notifications: Choose exactly which intent signals trigger an alert – whether it’s a high-priority account showing increased activity or a decision-maker researching a competitor.
- Signals from All Sources: Get alerts from both Intent Streams (real-time behaviour) and Active Accounts (buyer journey progression), so you never miss a beat.
- Faster Collaboration: As soon as a signal hits, your team can jump into action – whether it’s firing off an email, connecting on LinkedIn, or assigning the lead for follow-up.
- Context at a Glance: Each alert includes key details like company name, contact info (when available), signal type, and surge level – so your team can evaluate and act without needing to leave Slack.
With Slack Alerts enabled, you’ll be the first to know when buyers are ready to engage, and the fastest to respond.
7. CSV Export
Our upgraded CSV Export feature gives you complete flexibility to extract and use your data where and how you need it.
What’s new:
- Export from Any Source: Pull filtered intent signals or active account lists from both Intent Streams and Active Accounts – complete with company names, surge levels, signal types, and even contact-level intent where available.
- Plug into Your Workflows: Whether you’re building a report, syncing data with your CRM, or launching a retargeting campaign, exports make it easy to share and act on the most relevant insights.
No Fuss, Just Click: Apply filters, hit export, and you’re good to go – no extra formatting or manual work required.
This improved export function ensures your intent data doesn’t stay locked in a platform, it flows directly into the hands of the people and tools that need it most.
Want to See It in Action?
Ready to stop chasing cold leads and start engaging real buyers in real time? Our AI-powered Buyer Intent Agent puts company and contact-level insights at your fingertips – automatically surfacing in-market accounts, decision-makers, and key signals so you can act fast and close faster.
Sign up today and see how intent intelligence can supercharge your pipeline.
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