Best Practices for Data Driven Sales Strategies

In today’s data-rich B2B landscape, it is easier to access data on your buyers than ever before. From your own first-party data, which your organization collects in-house to second and third-party data provided by external sources, the insights you can collect are limitless. B2B decision-maker preferences and behaviors have shifted dramatically in recent years with […]

Interpreting Buyer Intent Data for Prospect Scoring

Once you’ve subscribed to a buyer intent engine and data begins filling your dashboard, it’s knowing how to interpret it that will prepare you for making a strategy. With only 46% of sales professionals using data insights to gauge when a customer is ready to buy, there’s an opportunity to use your data to your […]