The Impact of Data Decay on Your Marketing Efforts and How to Avoid it
As a marketing manager, you understand the importance of having a clean and accurate customer relationship management (CRM) system. Not only does it help you better understand your customers, but it also allows you to more effectively target your marketing efforts. However, there is a problem that many marketing managers face: data decay. Data decay […]
Does Data Decay Really Matter?
What is Data Decay? Data Decay refers to the degradation in the quality and accuracy of data. Essentially what was once accurate data is now seen as old, low quality. For example, the newspaper on your kitchen table from last Saturday, old and outdated news. Or the tin of beans dated last month, past their […]
What are Sales Cadences and Why Do You Need Them?
Even if you have a stream of fresh, qualified and ready-to-engage leads pouring into your pipeline, if you don’t have a well-planned sequence of touchpoints to connect with your prospects, you are not maximizing your prospecting potential.
The 5 Pillars of Buyer Intent: Data that Converts
If you want to grow your business, you need to know who is in your target market. Identifying buyers that fit your ideal customer profile is essential for targeted prospecting and successful conversion. From low, all the way to high-intensity signals, buyer intent is the best way to gauge your prospect’s interest in your business. […]
Best Practices for Data Driven Sales Strategies
In today’s data-rich B2B landscape, it is easier to access data on your buyers than ever before. From your own first-party data, which your organization collects in-house to second and third-party data provided by external sources, the insights you can collect are limitless. B2B decision-maker preferences and behaviors have shifted dramatically in recent years with […]
How To Leverage First Party Intent To Inform Your Marketing Strategy
Modern marketers and sales professionals understand the value of capturing and using data effectively to grow and strengthen their sales pipeline. Today, businesses collect, interpret, and analyze a wide range of data, from both current customers and prospects, and put it to work to make informed strategic marketing and sales decisions. This includes data such […]
How To Fill Your Funnel with Fresh Leads Daily
For many businesses the ability to generate leads and prospect at scale is vital to their survival. Gone are the days when buying lists of contacts for five and six figure sums was the only solution. Today, that approach simply doesn’t work. By the time your sales team begins interrogating these lists much of the data […]
Revenue Marketing: Breaking Down Sales and Marketing Silos for Increased Revenue & ROI
Since the beginning of time (ish), Marketing and Sales cross team relations have been a little strained. This historically testy relationship stems from both cultural and economic misalignment. The benefit of syncing these two powerful teams, not least in terms of ROI, is often overlooked. According to Philip Kotler et al, “When sales are disappointing, […]
10 Ways To Get New And Fresh Data Into Your Sales Pipeline
Fill Your Funnel with Leads at Every Layer of Intent There’s nothing more important than sales when it comes to business success and keeping your pipeline healthy and stacked is crucial – but it’s easier said than done. In an ideal world, your pipeline would be flowing with ideal prospects and red-hot leads. In reality, many […]