Even if you have a stream of fresh, qualified and ready to engage leads pouring into your pipeline, if you don’t have a well-planned sequence of touchpoints to connect with your prospects, you are not maximizing your prospecting potential.
If you want to grow your business, you need to know who is in your target market. Identifying buyers that fit your ideal customer profile is essential for targeted prospecting and successful conversion. From low, all the way to high-intensity signals, buyer intent is the best way to gauge your prospect’s interest in your business. […]
In today’s data-rich B2B landscape, it is easier to access data on your buyers than ever before. From your own first-party data, which your organization collects in-house to second and third-party data provided by external sources, the insights you can collect are limitless. B2B decision-maker preferences and behaviors have shifted dramatically in recent years with […]
Modern marketers and sales professionals understand the value of capturing and using data effectively to grow and strengthen their sales pipeline. Today, businesses collect, interpret, and analyze a wide range of data, from both current customers and prospects, and put it to work to make informed strategic marketing and sales decisions. This includes data such […]
For many businesses the ability to generate leads and prospect at scale is vital to their survival. Gone are the days when buying lists of contacts for five and six figure sums was the only solution. Today, that approach simply doesn’t work. By the time your sales team begins interrogating these lists much of the data […]
Since the beginning of time (ish), Marketing and Sales cross team relations have been a little strained. This historically testy relationship stems from both cultural and economic misalignment. The benefit of syncing these two powerful teams, not least in terms of ROI, is often overlooked. According to Philip Kotler et al, “When sales are disappointing, […]
50 Billion buyer intent signals? That’s 50 Billion opportunities to make a sale! My name is Jack Jones, and I am an Inside Sales Specialist at Lead Onion. Welcome to my blog! As a B2B sales professional, the most exciting part of sales is of course, closing the deal, but if you’re anything like me you will also really enjoy […]
Fill your funnel with leads at every layer of intent There’s nothing more important than sales when it comes to business success and keeping your pipeline healthy and stacked is crucial – but it’s easier said than done. In an ideal world, your pipelines would be flowing with ideal prospects and red-hot leads. In reality, […]