Why Lead Onion?

Lead Onion is transforming the way B2B organizations identify, prioritize, connect and optimize with in-market accounts.

The market didn’t have an end to end solution so we created it

Our team is an assorted mix of business owners, developers, sales experts and marketing strategists. Together, we developed the idea for Lead Onion. Being a B2B organisation ourselves we were using multiple different platforms for sales intelligence, prospecting, lead generation, lead management and sales enablement.

This fragmented approach frustrated the heck out of us and knew we could not be the only B2B firm that felt this way. While there are lots of players in the market no single platform offered an end to end solution so we created it ourselves. In Aug 2020 after months of careful planning and development we launched Leads Onion the first end-to-end data-driven sales enablement platform that helps B2B organisations scale their sales fast.

Our People

Jonny Wilmont

Lead Developer

Jonny’s day to day role is to maintain the Lead Onion platform as well as building new functionality. Jonny joined the Zymplify Group straight from Ulster University where he completed a degree in Computer Studies. 

Pol Barwise

Finance Manager

Pol joined the company in 2020 to head up the finance department. Pol is a chartered accountant and has worked in senior finance positions as well as running his own accountancy. 

Becky Mercer

Sales Operations Manager

As our in-house Sales Operations Manager, works strategically to help the business achieve maximum efficiency in all of its sales processes. With a background in sales management in the telecoms sector, Becky also supports the sales team with coaching, evaluation and ongoing training.

Hugh Maguire

Senior Account Executive

Hugh is one of our prospecting and lead gen experts. Hugh, helps businesses and sales or marketing leaders create an efficient and consistent lead flow and engine, based on delivering the right message, at the right time, to those actively looking at your solution.

Serena Doherty

Customer Success

Serena makes it her number 1 priority to ensure customers get seamless onboarding and get the best experience while using the platform. Serena has years of experience in Customer Success and SAAS software and continues to dedicate her skills to Lead Onion customers.

Levi Kerr

Customer Success Manager

As Lead Onion’s Customer Success Manager, Levi helps valued customers get the best possible experience on the platform. Since graduating with a degree in marketing at Liverpool Hope University, Levi has worked in the SAAS industry, most recently in customer success. 

Our management team

Michael Carlin

Chief Executive Officer

Michael has extensive experience of heading up and scaling up multi-national companies. Before establishing Zymplify Ltd, the parent company of Lead Onion, Michael worked at American International Group (AIG), in various C-Suite positions including Chief Financial Officer of AIG Group and later CEO and CIO of AIG India.

Michael’s understanding of the link between cutting edge technology, automation software and the need to have a solid financial and business structure enables him to bring a global vision to Lead Onion.

Michael Green

Chief Operating Officer

Meet Michael, Lead Onion’s COO. Michael oversees the implementation of company strategies and commercial operations.

Michael, a Chartered Accountant, joined the Zymplify Group in January 2015 as CFO. With a keen interest in buyer intent data, Michael was instrumental in developing the Lead Onion platform and brand from its inception and now heads up operations, ensuring all data is compliant.

Rebecca Millar

Head of Development

Rebecca heads up product development for Lead Onion, managing a team of software developers in the UK and internationally. Rebecca ensures that the Lead Onion platform gives customers the best possible user experience. Rebecca Millar has been a part of the Zymplify story since its inception – she even came up with the name! Rebecca joined the group in 2013, during the final year of her Bsc in Computing at the Ulster University.