Revenue Marketing: Breaking Down Sales and Marketing Silos for Increased Revenue & ROI
Since the beginning of time (ish), Marketing and Sales cross team relations have been a little strained. This historically testy relationship stems from both cultural and economic misalignment. The benefit of syncing these two powerful teams, not least in terms of ROI, is often overlooked. According to Philip Kotler et al, “When sales are disappointing, […]
10 Ways To Get New And Fresh Data Into Your Sales Pipeline
Fill Your Funnel with Leads at Every Layer of Intent There’s nothing more important than sales when it comes to business success and keeping your pipeline healthy and stacked is crucial – but it’s easier said than done. In an ideal world, your pipeline would be flowing with ideal prospects and red-hot leads. In reality, many […]
