The 6 Types of Data You Need for Lead Generation

To remain competitive in the modern B2B sales landscape, you must harness the power of data. Your prospects leave behind digital footprints every time they interact with a brand which when combined, can help you create a precise customer profile.  Here are the 6 types of data you should collect for successful B2B sales and […]

The 5 Pillars of Buyer Intent: Data that Converts

If you want to grow your business, you need to know who is in your target market. Identifying buyers that fit your ideal customer profile is essential for targeted prospecting and successful conversion. From low, all the way to high-intensity signals, buyer intent is the best way to gauge your prospect’s interest in your business.  […]

Best Practices for Data Driven Sales Strategies

In today’s data-rich B2B landscape, it is easier to access data on your buyers than ever before. From your own first-party data, which your organization collects in-house to second and third-party data provided by external sources, the insights you can collect are limitless. B2B decision-maker preferences and behaviors have shifted dramatically in recent years with […]

6 Benefits of First Party Intent Data

Benefits Of First Party Intent Data Most of today’s businesses are collecting some form of data on their customers and prospects. The key differentiator between most businesses and smart businesses are those that maximise and leverage the data they are collecting, putting it to use to help inform intelligent lead capture strategies. Here are 6 of […]

Interpreting Buyer Intent Data for Prospect Scoring

Once you’ve subscribed to a buyer intent engine and data begins filling your dashboard, it’s knowing how to interpret it that will prepare you for making a strategy. With only 46% of sales professionals using data insights to gauge when a customer is ready to buy, there’s an opportunity to use your data to your […]