How can Intent Data affect our Marketing Strategy? Buyer Intent Data is changing the face of marketing and PR everyday. Traditionally, marketing teams try to turn up the volume. To reach as many potential customers as possible, they rely on product information and offerings to earn attention. Make the message
One of the biggest challenges and advantages of modern marketing is the ability to access information anytime, anywhere. On the plus side, it's easier than ever to identify personal profiles, generate leads, and collect user data. On the other hand, it means sales cycles have drastically changed from what they used
Acquiring intent data is the first step towards transforming your pipeline, but the next step is how you use Buyer Intent once you have it. If you employ the right strategies, your Buyer Intent can influence the key areas that will boost your success. 1. Identify Prospects in Buying Mode
Let's set the scene, all this B2B Buyer Intent stuff is new to you and you're skeptical? Well, here are 5 benefits to help you seal the deal and move towards transforming your business with Buyer Intent data. So what are the benefits? Let's go… 1. Efficient Prospecting Increased lead
When it comes to B2B marketing and sales, the success of your campaigns hinges heavily on the quality of your data and how you use it. Any marketing professional or sales expert worth their salt knows the true value of harnessing data to grow and strengthen their pipeline. Despite all
If you want to keep ahead of your competitors and keep your finger on the pulse of your ideal customers, you need to think and act like they do, which requires an ability to see into the future. While we haven’t invented a crystal ball, we do know the kind
Sales Team Wasting Time Researching? Here’s How To Give Them More Time To Sell Your sales team exists for one simple reason – to generate revenue. We all know efficient sales processes are the key to effective sales. It sounds quite simple, right? Yet more often than not, the sales pipeline gets
How To Identify The Prospects Who Are Actively Looking For You The modern marketplace is brutal – you don’t need us to tell you that. The competition is fierce and your customers are savvier than ever before. To get seen and heard, your competitive edge needs to be miles ahead
Need more leads? Use these top tips to build your pipeline faster. In this current climate, you need to stay current to get ahead and staying current means meeting your customers exactly where they are by matching your sales pitch with expert timing. If you don’t and your lead is even
If you’re in marketing and you or your team are buying traditional data lists and saying things like “we don’t have enough time?” or “we don’t have enough decent leads?”, then the answer is in your data. Bulk-buy data lists + lackluster results? They go hand in hand. At Lead Onion,