When asked what drives them, the overwhelming answer from marketers – “more leads that convert to deals…” This is true across industries, from high-tech, software, financial services, manufacturing, IT services and many more. We spend days, weeks and even months planning our dynamite marketing campaigns but if they don’t produce
Locating the person most likely to buy your product or service at a specific time can be a tricky but always worthwhile endeavour. Pitching a carefully crafted marketing message or sales communication to the right individuals can turn high engagement rates to sales – fast. In How to Find your
What is Data Decay? Data Decay refers to the degradation in the quality and accuracy of data. Essentially what was once accurate data is now seen as old, low quality. For example, the newspaper on your kitchen table from last Saturday, old and outdated news. Or the tin of beans
Many sales strategies are still based on gut instinct and acumen but there comes a point where a company must start using precise data to drive its decision making. With precision data to direct your prospecting, chasing cold leads and spending endless hours on finding contacts will become a thing
Regardless of the number of qualified leads flowing into your sales pipeline, if you don’t have strategic outreach mapped for your sales team to get ready to pounce on your sales opportunities, then the chances of achieving repeatable results at scale are reduced. Let’s set the scene, you’re working in
Our industry is niche. How will Intent Data work for us? Intent data is certainly making waves in the B2B space. Specialists across the globe have said that Intent Data and 'being informed by data' is a necessity in this world of constant digital transformation. Keeping up with trends is
Why Intent Data is more than a Marketing and Sales Tool Intent data has embedded itself as a core sales and marketing tool. According to Gartner, 70% of companies will be using intent data by 2022. But despite the adoption of Intent data, the use cases are still only scratching
Developing a Data-Driven Sales Strategy Data informs nearly every aspect of how businesses operate today and is becoming an essential asset for sales processes too. Times are changing. B2B decision-maker preferences and behaviors have shifted dramatically in recent years. With the digital transformation, alongside the global pandemic, 80% of
5 Sales Tools Your Team Needs in 2022 Effective sales teams function like a well-oiled machine and like any machine, how well it works is down to how efficient and productive each component is. If one piece of your sales machine isn't working, then the entire sales process is impacted.
The B2B marketing and sales world is ever-transforming and evolving. Which was once driven by inbound marketing and a one size fits all sales strategy, is now the survival of the fittest and requires a more thorough and personalized approach. If you don’t up your game to get in front
