Lead Onion Blog

Interpreting Buyer Intent Data for Prospect Scoring

Once you’ve subscribed to a Buyer Intent engine and data begins filling your dashboard, it’s knowing how to interpret it that will prepare you for making a strategy. With only 46% of sales professionals using data insights to gauge when a customer is ready to buy, there’s an opportunity to

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Insights with Jack Jones

50 Billion buyer intent signals? That’s 50 Billion opportunities to make a sale! My name is Jack Jones, and I am an Inside Sales Specialist at Lead Onion. Welcome to my blog! As a B2B sales professional, the most exciting part of sales is of course, closing the deal, but if you’re anything like me

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Optimize your Content Marketing Strategy with Buyer Intent Signals

Is your content marketing data driven and market intelligent yet? Are you getting in front of the right audience, but your timing is off? Intent data is highly beneficial for content marketing teams, informing content development and distribution efforts at every stage of the buyer’s journey. Appeal to “ready-to-buy” prospects

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4 Reasons Why Automated Marketing Matters

Marketing teams are the creative hub of a company. So understandably, there are some marketing professionals who are resistent to the idea of automating their marketing strategy. But automating your marketing plan doesn't have to mean taking out the creative element behind the campaign. Here are 4 reasons your team

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5 Ways to Make Your Marketing Memorable

Digitial marketing has made it easier than ever before to reach your target audience. With social media, email campaigns, and targeted ads, marketers have never had more opportunities to reach so many consumers at once. However, more opportunity also means more competition. According to We Are Social's 2020 report, the

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Buyer Intent Data and Screen-time

Time Online It's no surprise that over the past year, people have spent more time online than ever. Working from home, video meetings, digital social interaction- all of these things have become a necessary fact of live for many of us. “You're on mute” has become the most common phrase

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Buyer Intent Data During the Covid-19 Pandemic

Marketing during a Pandemic Business owners and team leaders know how difficult it is to prospect good sales leads, even during normal periods. During unpredictable times, when the world is economically and socially uncertain, it can feel overwhelming. The Covid-19 pandemic has drastically changed the way we live, work, and

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What does Buyer Intent Data mean for your Marketing Strategy?

How can Intent Data affect our Marketing Strategy? Buyer Intent Data is changing the face of marketing and PR everyday. Traditionally, marketing teams try to turn up the volume. To reach as many potential customers as possible, they rely on product information and offerings to earn attention. Make the message

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What Do Faster Cycles Mean for Your Sales Pipeline?

One of the biggest challenges and advantages of modern marketing is the ability to access information anytime, anywhere. On the plus side, it's easier than ever to identify personal profiles, generate leads, and collect user data. On the other hand, it means sales cycles have drastically changed from what they used

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