As the digital sphere expands, it's vital to maintain a competitive advantage. One of the most dynamic and effective strategies in recent years has been content-based marketing (CBM). CBM has proven to be a game-changer for businesses looking to drive conversions and scale their business. But what if we told you there's a new dimension to CBM that can take your marketing efforts to the next level? Welcome to the world of “Content Intent.”
Understanding Content-Based Marketing (CBM)
Before we dive into the concept of Content Intent, let's briefly revisit the core principles of Content-Based Marketing. CBM is a strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined target audience. It's about providing information and solutions that address your audience's pain points and needs.
The Challenges of Content Creation
Creating high-quality content is undoubtedly a time-consuming process that demands careful planning, research, and craftsmanship. In the vast and ever-expanding digital landscape, where countless pieces of content are produced daily, getting your message in front of your intended audience can be a daunting challenge.
High-Quality Content Creation: Crafting content that resonates with your audience and provides genuine value is a complex task. It involves not only writing skill but also expertise in the subject matter, the ability to engage readers, and a keen understanding of your target audience's needs and preferences. This level of quality often requires considerable time and effort.
Time-Consuming Process: Content creation is not a quick task. It involves brainstorming ideas, conducting research, outlining, drafting, revising, editing, and often involves multimedia elements such as images or videos. Rushing this process can result in lower-quality content.
Digital Landscape: The internet is a vast and crowded space where content is constantly being published. Blogs, social media, news articles, videos, podcasts – the options are virtually endless. This immense volume of content means that your content is competing for attention with countless others, making it challenging to stand out.
Reaching the Target Audience: Even if you've created high-quality content, getting it in front of the right people can be an uphill battle. Finding and reaching your specific target audience amidst the noise of the digital world requires a well-thought-out distribution and promotion strategy.
Lower Visibility: When your content doesn't reach its intended audience, it remains hidden in the depths of the internet, resulting in lower visibility. This lack of visibility can be frustrating, especially when you've invested time and resources into creating valuable content.
How Can Lead Onion Help?
In the B2B world, buyers have become diligent researchers before even considering a vendor. Surprisingly, numerous companies fall short in catering to these crucial content requirements. Even when they attempt to do so, they often grapple with the challenge of drawing prospective buyers to their offerings.
Introducing the new jewel to the Buyer Intent treasure trove: Content Intent.
We've teamed up with the world's largest solutions-based content library to bring you contact level intent, Contentgine.
With Lead Onion's Content Intent tool you can get real-time insights on who is actively downloading content related to your industry, along with contact level data so you can engage with them promptly, delivering precisely what they're seeking.
By strategically utilizing this existing content, you can effectively connect with prospects actively reading solution-based content in your product markets, all while boosting your lead generation efforts and delivering results that are both engaging and factual.
Lead Onion provides the most comprehensive array of intent signals, encompassing both company-wide and individual contact levels. You can identify and be notified when a potential customer is engaged in multiple activities: interacting with a competitor, perusing your reviews on G2, exploring your pricing page on your website, displaying increased online searches for your product category, and having a key decision maker within the organization download a whitepaper tailored to implementing software similar to yours.
But this isn't just about data acquisition – it's about arming you with the ultimate engagement arsenal. We equip you with the tools to connect with these seekers of knowledge, presenting them with precisely what they crave in the blink of an eye.
Sound like the missing piece to your prospecting jigsaw?