Why GTM Teams Combine Account, Person & Website-Based Signals
Buyer intent isn’t one-dimensional. It’s not just about which company is researching your solution – it’s about who is engaging, where they’re showing up, and what they’re doing once they land on your site. That’s why modern revenue teams don’t rely on a single signal. They combine account-level, person-level, and website-based intent to get a true, real-time picture of […]