Why Your Sales Team Hate Your “High-Intent” MQLs
Stop Single-Signal Noise: Switch to Multi-Signal Intent Data That “high-intent” MQL your ABM platform just passed over? It was an intern. Again. Marketing celebrates a “win” on their dashboard. The sales team, obligated to follow up, wastes an entire afternoon chasing a ghost. The SDR’s call log reads: “Spoke to an intern doing a research […]