What are Sales Cadences and Why Do You Need Them?
Even if you have a stream of fresh, qualified and ready-to-engage leads pouring into your pipeline, if you don’t have a well-planned sequence of touchpoints to connect with your prospects, you are not maximizing your prospecting potential.
The 5 Pillars of Buyer Intent: Data that Converts
If you want to grow your business, you need to know who is in your target market. Identifying buyers that fit your ideal customer profile is essential for targeted prospecting and successful conversion. From low, all the way to high-intensity signals, buyer intent is the best way to gauge your prospect’s interest in your business. […]
Best Practices for Data Driven Sales Strategies
In today’s data-rich B2B landscape, it is easier to access data on your buyers than ever before. From your own first-party data, which your organization collects in-house to second and third-party data provided by external sources, the insights you can collect are limitless. B2B decision-maker preferences and behaviors have shifted dramatically in recent years with […]
6 Benefits of First Party Intent Data
Benefits Of First Party Intent Data Most of today’s businesses are collecting some form of data on their customers and prospects. The key differentiator between most businesses and smart businesses are those that maximize and leverage the data they are collecting, putting it to use to help inform intelligent lead capture strategies. Here are 6 of […]