Does Data Decay Really Matter?
What is Data Decay? Data Decay refers to the degradation in the quality and accuracy of data. Essentially what was once accurate data is now seen as old, low quality. For example, the newspaper on your kitchen table from last Saturday, old and outdated news. Or the tin of beans dated last month, past their […]
Precision Data for Every Step of Demand Generation
Many sales strategies are still based on gut instinct and acumen but there comes a point where a company must start using precise data to drive its decision making. With precision data to direct your prospecting, chasing cold leads and spending endless hours on finding contacts will become a thing of the past. The increasing […]
