The ABM Evolution: Unlocking Precision with Intent Data
Account-Based Marketing (ABM) has always been about precision – focusing on high-value accounts that fit your Ideal Customer Profile (ICP). But even with strategic targeting, many teams struggle with timing – engaging accounts when they are actively searching for solutions. This is where Lead Onion’s intent data transforms the game. With 70% of […]
Why Most Companies Struggle with Intent Data
Intent data promises to be the secret weapon for modern sales and marketing teams – revealing which companies are actually in-market and ready to buy. Yet, despite heavy investment, many businesses still struggle to turn these “hot” signals into real pipeline – let alone revenue. In fact, 79% of marketers using five or more intent […]
Lead Prioritization 101: A Proven Strategy to Close More Deals, Faster
Did you know that only 27% of leads are actually sales-ready when they first enter your funnel? (Source: MarketingSherpa) That means the majority of leads need careful nurturing before they convert — yet too many marketing and sales teams waste time chasing unqualified prospects. To drive real revenue growth, you need to focus on the […]
Catch Up on the Webinar: Supercharge Your Funnel with Lead Onion & PredictLeads
Did you miss our recent webinar with PredictLeads and Lead Onion? No worries – we’ve got you covered with the on-demand recording! Discover how harnessing real-time company intent signals – from hiring trends to funding activity – can help you pinpoint and engage high-potential leads at just the right moment. ? Watch the Recording […]
How Multi-Source Intent Data Helps Identify and Engage High-Value Leads
Buyers conduct extensive independent research, with 80% of the decision-making process completed before they engage with a sales representative. For businesses looking to connect with these buyers at the right time, intent data offers a powerful solution. Multi-source intent data, in particular, provides a comprehensive, accurate view of buyer behavior, enabling businesses to refine […]
Find Your Next Best Customer in 3 Minutes with the World’s First AI-Powered Buyer Intent Agent
Sales teams waste too much time chasing the wrong leads – prospects who aren’t ready to buy or don’t fit their ideal customer profile. Traditional prospecting is slow, inefficient, and full of guesswork. In fact, it's estimated that only 10% of companies are actively in-market to buy at any given time, making it crucial to […]
How to Detect and Act on Intent Data Spikes for Better ROI
In B2B sales and marketing, timing is everything. While intent data provides a window into your prospects’ behaviours and interests, intent data spikes reveal when those prospects are most likely to take action. These are sudden increases in engagement signals, such as website visits, content downloads, or keyword searches. The surges often indicate a heightened […]
Top 5 Sales Sequences for 2025
Staying ahead of your competition means keeping your strategies fresh, effective, and data-driven. Sales sequences are no longer just about touchpoints – they're about creating meaningful, timely, and personalized interactions that convert. Here are the top five sales sequences to elevate your outreach and boost your results in 2025. 1. The Intent-Driven Outreach Sequence […]
Top 10 Buyer Intent Providers in 2025
Buyer intent data has become a critical tool for identifying prospects and closing deals faster. Intent data provides insights into a potential customer’s readiness to buy, helping businesses prioritize leads and target their efforts more effectively. While many intent data providers offer specialized services, only one integrates 1st, 2nd, and 3rd party intent data into […]
How to Layer Multiple Sources of Intent Data for Smarter Engagement
Intent data is a crucial tool for businesses looking to identify the behaviors, interests, and priorities of prospects, enabling engagement at the right moment with the right message. However, relying on a single source of intent data often leads to incomplete insights and missed opportunities. That’s where layering intent data becomes essential. By combining signals […]