Top Tips to Make Your Email Outreach Win

Email is old, but it’s still as powerful. Despite being over 50 years old, email remains the undisputed workhorse of business communication.  Why?  Because it delivers results.  Studies show that email generates $42 for every $1 spent – a staggering 4,200% ROI. But let’s be real: not all emails are created equal. With inboxes flooded […]

5 Benefits of an AI-Powered Buyer Intent Agent

AI adoption in B2B marketing and sales is booming – 75% of B2B companies are either already using or planning to integrate AI into their GTM strategies. Yet many teams still rely on outdated, manual processes that hinder revenue growth. Traditional GTM methods like manual prospecting, broad targeting, and siloed sales and marketing efforts waste […]

The ABM Evolution: Unlocking Precision with Intent Data

Account-Based Marketing (ABM) has always been about precision – focusing on high-value accounts that fit your Ideal Customer Profile (ICP). But even with strategic targeting, many teams struggle with timing – engaging accounts when they are actively searching for solutions.   This is where Lead Onion’s intent data transforms the game.   With 70% of […]

Why Most Companies Struggle with Intent Data

Intent data promises to be the secret weapon for modern sales and marketing teams – revealing which companies are actually in-market and ready to buy. Yet, despite heavy investment, many businesses still struggle to turn these “hot” signals into real pipeline – let alone revenue. In fact, 79% of marketers using five or more intent […]

Lead Prioritization 101: A Proven Strategy to Close More Deals, Faster

Did you know that only 27% of leads are actually sales-ready when they first enter your funnel? (Source: MarketingSherpa) That means the majority of leads need careful nurturing before they convert — yet too many marketing and sales teams waste time chasing unqualified prospects. To drive real revenue growth, you need to focus on the […]

Catch Up on the Webinar: Supercharge Your Funnel with Lead Onion & PredictLeads

Did you miss our recent webinar with PredictLeads and Lead Onion? No worries – we’ve got you covered with the on-demand recording! Discover how harnessing real-time company intent signals – from hiring trends to funding activity – can help you pinpoint and engage high-potential leads at just the right moment.   ? Watch the Recording […]

How Multi-Source Intent Data Helps Identify and Engage High-Value Leads

Buyers conduct extensive independent research, with 80% of the decision-making process completed before they engage with a sales representative. For businesses looking to connect with these buyers at the right time, intent data offers a powerful solution.   Multi-source intent data, in particular, provides a comprehensive, accurate view of buyer behavior, enabling businesses to refine […]

How to Detect and Act on Intent Data Spikes for Better ROI

In B2B sales and marketing, timing is everything. While intent data provides a window into your prospects’ behaviours and interests, intent data spikes reveal when those prospects are most likely to take action. These are sudden increases in engagement signals, such as website visits, content downloads, or keyword searches. The surges often indicate a heightened […]

Top 5 Sales Sequences for 2025

Staying ahead of your competition means keeping your strategies fresh, effective, and data-driven. Sales sequences are no longer just about touchpoints – they're about creating meaningful, timely, and personalized interactions that convert. Here are the top five sales sequences to elevate your outreach and boost your results in 2025.   1. The Intent-Driven Outreach Sequence   […]