The Intent Search Playbook: Find In-Market Buyers in Seconds
Most GTM teams are still flying blind. They’re waiting for inbound leads to trickle in, or hoping an MQL eventually turns into a meeting. But by the time a buyer fills in a form, downloads a whitepaper, or responds to an email nurture, it’s often too late. Today’s B2B buying journey is longer, more complex, […]
Lead Onion’s Latest Release: More Speed, More Precision, More Wins
Sales teams can’t afford to guess anymore. If you’re not engaging buyers at the exact moment they’re researching, you’re behind. That’s why Lead Onion v4.06 is packed with new features to help you track, verify, and activate buyer intent with more precision than ever — all designed to save time, reduce friction, and drive revenue […]
Don’t Just Fill Your Pipeline – Protect It
Why Protecting Pipeline Is Just as Important as Filling It Every sales and marketing team loves the thrill of new deals. The big logos. The fresh pipeline numbers. The high-fives at the end of the quarter. But here’s the hard truth: filling the pipeline without protecting it is like trying to fill a leaky bucket. […]
From Siloed to Synced: Aligning GTM Teams Through Intent
The Alignment Problem That’s Costing You Revenue Sales blames marketing for sending “bad leads.” Marketing blames sales for not following up fast enough. RevOps quietly shakes their head because they see the gaps everywhere. Sound familiar? For too many GTM teams, this cycle plays out month after month — and it’s killing pipeline potential. The […]
Predict Buyer Behavior Without the Hype: Practical Ways to Spot and Validate Intent
Cutting Through the Noise “Predictive” gets thrown around a lot in B2B sales and marketing. Too often, it’s tied up in buzzwords, vague promises, or overhyped “AI” claims that don’t deliver measurable results. At Lead Onion, we see predictive GTM as something far more practical: Knowing which buyers are most likely to engage now. Validating […]
5 Ways to Use Intent Data in Sales Kickoffs, Forecasts, and Pipeline Reviews
If your sales planning still relies on static CRM data and gut instinct, it’s time for an upgrade. Modern B2B sales teams have access to something far more powerful: buyer intent data. And while intent signals are most commonly associated with lead gen and outbound prospecting, their value goes far deeper—into the very heart of […]
5 Ways to Activate Person-Based Intent Signals (That Actually Work)
Turn buying signals into pipeline – without the guesswork. So, you’ve got your hands on person-based intent data. You know exactly who’s researching solutions in your space, what they care about, and where they are in their buying journey. Now what? Having that level of intelligence is a massive step forward—but it’s how you activate […]
Personalization at Scale: Turn Intent Data into Replies (and Pipeline)
That cold email you just spent 20 minutes crafting is one of more than a hundred messages competing for your prospect’s attention today. In a world of overflowing inboxes, getting noticed is hard; starting a real conversation is even harder. The answer isn’t sending more emails—it’s sending smarter ones. Personalization wins, and the fastest way […]
Lead Onion + Delivr Bring You the People Behind the Signal
What if you didn’t have to guess who’s in-market? What if you knew with certainty the exact individuals in your ICP who are actively researching solutions in your space? That’s exactly what the new Lead Onion + Delivr.ai integration delivers. By combining Delivr.ai’s person-based intent signals with Lead Onion’s multi-source activation engine, you […]
Why GTM Teams Combine Account, Person & Website-Based Signals
Buyer intent isn’t one-dimensional. It’s not just about which company is researching your solution – it’s about who is engaging, where they’re showing up, and what they’re doing once they land on your site. That’s why modern revenue teams don’t rely on a single signal. They combine account-level, person-level, and website-based intent to get a true, real-time picture of […]