From Siloed to Synced: Aligning GTM Teams Through Intent
The Alignment Problem That’s Costing You Revenue Sales blames marketing for sending “bad leads.” Marketing blames sales for not following up fast enough. RevOps quietly shakes their head because they see the gaps everywhere. Sound familiar? For too many GTM teams, this cycle plays out month after month — and it’s killing pipeline potential. The […]
Predict Buyer Behavior Without the Hype: Practical Ways to Spot and Validate Intent
Cutting Through the Noise “Predictive” gets thrown around a lot in B2B sales and marketing. Too often, it’s tied up in buzzwords, vague promises, or overhyped “AI” claims that don’t deliver measurable results. At Lead Onion, we see predictive GTM as something far more practical: Knowing which buyers are most likely to engage now. Validating […]
5 Ways to Use Intent Data in Sales Kickoffs, Forecasts, and Pipeline Reviews
If your sales planning still relies on static CRM data and gut instinct, it’s time for an upgrade. Modern B2B sales teams have access to something far more powerful: buyer intent data. And while intent signals are most commonly associated with lead gen and outbound prospecting, their value goes far deeper—into the very heart of […]
5 Ways to Activate Person-Based Intent Signals (That Actually Work)
Turn buying signals into pipeline – without the guesswork. So, you’ve got your hands on person-based intent data. You know exactly who’s researching solutions in your space, what they care about, and where they are in their buying journey. Now what? Having that level of intelligence is a massive step forward—but it’s how you activate […]
Personalization at Scale: Turn Intent Data into Replies (and Pipeline)
That cold email you just spent 20 minutes crafting is one of more than a hundred messages competing for your prospect’s attention today. In a world of overflowing inboxes, getting noticed is hard; starting a real conversation is even harder. The answer isn’t sending more emails—it’s sending smarter ones. Personalization wins, and the fastest way […]
Lead Onion + Delivr Bring You the People Behind the Signal
What if you didn’t have to guess who’s in-market? What if you knew with certainty the exact individuals in your ICP who are actively researching solutions in your space? That’s exactly what the new Lead Onion + Delivr.ai integration delivers. By combining Delivr.ai’s person-based intent signals with Lead Onion’s multi-source activation engine, you […]
Why GTM Teams Combine Account, Person & Website-Based Signals
Buyer intent isn’t one-dimensional. It’s not just about which company is researching your solution – it’s about who is engaging, where they’re showing up, and what they’re doing once they land on your site. That’s why modern revenue teams don’t rely on a single signal. They combine account-level, person-level, and website-based intent to get a true, real-time picture of […]
How Modern Teams Predict, Prioritize & Execute With Confidence
Let’s face it: the traditional B2B funnel is broken. Buyers don’t care about your carefully crafted nurture tracks or gated content. They self-educate. They drift between channels. They vanish without warning. And by the time they do raized their hand, your competitors might already be in the deal. The problem? Most GTM teams are still […]
State of Intent Data 2025: What GTM Teams Are Really Using
In 2025, buyer intent data isn’t a “nice-to-have, it’s the core of every successful go-to-market engine. What once gave early adopters a competitive edge is now table stakes. GTM teams aren’t asking if they should use intent – they’re figuring out how to use it better, smarter, and more strategically. This blog dives into how […]
The Smarter Way to Map Buyer Readiness
Sales and marketing teams are chasing the same north star: find in-market buyers faster, engage them earlier, and convert them efficiently. But here’s the hard truth – traditional funnels weren’t built for how B2B buyers actually behave today. Buyers ghost. They research anonymously. They binge content in silence and reappear when budget’s ready. Most of […]