Why Your Sequences Aren’t Converting (And How to Fix Them with Intent Signals)
You’ve built the sequences. You’ve nailed the messaging. You’ve filled your cadences with leads that fit your ICP. So why aren’t they replying? If your outbound emails are getting opened but not answered—or worse, not opened at all—the problem likely isn’t your copy. It’s your timing, targeting, or both. According to HubSpot, only 23.9% of […]
Stop Wasting Time on the Wrong Leads: How to Focus Your Team on In-Market Buyers
Your sales team isn’t short on activity—but is it focused on the right opportunities? In B2B sales, time is everything. The harsh truth? Most of it is wasted chasing leads that were never going to convert. Reps burn hours manually prospecting, emailing the wrong contacts, or following up with cold accounts that looked good on […]
5 Ways to Activate Person-Based Intent Signals (That Actually Work)
Turn buying signals into pipeline – without the guesswork. So, you’ve got your hands on person-based intent data. You know exactly who’s researching solutions in your space, what they care about, and where they are in their buying journey. Now what? Having that level of intelligence is a massive step forward—but it’s how you activate […]
Why Only 3% of Your Market Is Ready & How Lead Onion Helps You Find Them
B2B sales and marketing teams all face the same challenge: how do you find the right buyers at the right time? The truth is, in any given market, most buyers aren’t ready to buy. In fact, only about 3% of your Total Addressable Market (TAM) is actively in-market at any moment. The other 97% are either […]
How The Pilot Group Achieved a 5:1 ROI and £70K Revenue Boost with Lead Onion
Quick Summary: Achieved a 5:1 return on investment using buyer intent data. Generated an additional £70K in revenue through targeted outreach. Eliminated manual research with auto-reveal contact discovery. Focused sales efforts using multi-source intent signals and competitor filtering. Integrated seamlessly with HubSpot CRM for streamlined workflows. The Pilot Group, specialists in […]
Boost Your Sales Productivity with Lead Onion’s AI-Driven Strategies
The use of AI in marketing and sales is no longer a futuristic concept—it's a game-changing reality. Generative AI is revolutionizing the way sales teams create and optimize content, making labor-intensive tasks like crafting email campaigns, LinkedIn messages, and sales scripts easier and more efficient. In this post, we’ll introduce you to Lead Onion’s top […]
The Power of Intent: Unveiling Insights into Prospect Decision-Making
The cornerstone of success lies in unraveling the intricacies of consumer behavior. Every decision, from browsing through options to making a purchase, is a manifestation of the complex interplay of various factors. Yet, among these multifaceted influencers, intent emerges as a particularly compelling force. Intent, the underlying motivation or purpose fueling consumer actions, serves as […]
Mastering Cold Calls: 7 Practical Strategies to Boost Confidence
Striking up a cold call can often feel like stepping onto a tightrope without a safety net. The fear of rejection, the pressure to sound professional, and the uncertainty of the outcome can leave even the most seasoned salesperson feeling apprehensive. But what if I told you that cold calling doesn't have to induce dread? […]
Unveiling the Ins and Outs of Buyer Intent Data
Understanding your customers' needs and desires is crucial for staying ahead of the competition. With the explosion of online data, there's a goldmine of information waiting to be tapped into. One such treasure trove is buyer intent data – the key to unlocking invaluable insights into consumer behavior. If you're ready to take your sales […]
The Difference in Interest and Buying Intent
In the B2B world of marketing and sales, success hinges on the ability to distinguish between surface-level interest and genuine buyer intent. It's a nuanced skill that industry leaders master, and at the forefront of this mastery is Lead Onion. In this engaging blog, we'll dive deep into the intricacies of decoding true buyer intent signals and […]