Why GTM Teams Combine Account, Person & Website-Based Signals
Buyer intent isn’t one-dimensional. It’s not just about which company is researching your solution – it’s about who is engaging, where they’re showing up, and what they’re doing once they land on your site. That’s why modern revenue teams don’t rely on a single signal. They combine account-level, person-level, and website-based intent to get a true, real-time picture of […]
How Modern Teams Predict, Prioritize & Execute With Confidence
Let’s face it: the traditional B2B funnel is broken. Buyers don’t care about your carefully crafted nurture tracks or gated content. They self-educate. They drift between channels. They vanish without warning. And by the time they do raized their hand, your competitors might already be in the deal. The problem? Most GTM teams are still […]
Why Only 3% of Your Market Is Ready & How Lead Onion Helps You Find Them
B2B sales and marketing teams all face the same challenge: how do you find the right buyers at the right time? The truth is, in any given market, most buyers aren’t ready to buy. In fact, only about 3% of your Total Addressable Market (TAM) is actively in-market at any moment. The other 97% are either […]
What’s New: Person-Level Intent, Slack Alerts, AI Insights & More
We’re excited to announce the latest Lead Onion release! An upgrade designed to give your team sharper insights, smarter automation, and faster reactions to in-market buyer activity. This update includes person-level intent tracking, AI-powered research, real-time Slack alerts, and more, so you can engage the right people at exactly the right time with precision. In […]
Lead Prioritization 101: A Proven Strategy to Close More Deals, Faster
Did you know that only 27% of leads are actually sales-ready when they first enter your funnel? (Source: MarketingSherpa) That means the majority of leads need careful nurturing before they convert — yet too many marketing and sales teams waste time chasing unqualified prospects. To drive real revenue growth, you need to focus on the […]
Introducing Lead Onion’s New Buyer Analysis Tool
We’re thrilled to announce the launch of our latest innovation: the Buyer Analysis Tool! Designed to revolutionize the way you discover sales opportunities, this powerful tool delivers 14 days worth of intent data from accounts actively searching for your products or services. Say goodbye to the endless search for qualified leads and hello to faster, smarter prospecting. […]
Why Intent Data is the Key to Boosting Engagement and Conversions
Reaching the right prospects at the right time is essential for successful lead generation and driving higher conversions. But with a flood of data at your disposal, how do you pinpoint which prospects are ready to engage – and when? The answer lies in intent data. This powerful tool provides insights into a prospect’s likelihood […]
How to Master Cold Call Prep
Cold calling is a crucial aspect of the sales process that requires preparation, confidence, and a deep understanding of your target audience. According to a report by The Rain Group, 82% of buyers accept meetings with salespeople who have contacted them cold. However, only 28% of salespeople are successful in their cold outreach efforts. The […]
How Do Cadences Work for Sales Teams?
Regardless of the number of qualified leads flowing into your sales pipeline, if you don’t have strategic outreach mapped for your sales team to get ready to pounce on your sales opportunities, then the chances of achieving repeatable results at scale are reduced. Let’s set the scene, you’re working in sales with 100 leads to […]