Why GTM Teams Combine Account, Person & Website-Based Signals
Buyer intent isn’t one-dimensional. It’s not just about which company is researching your solution – it’s about who is engaging, where they’re showing up, and what they’re doing once they land on your site. That’s why modern revenue teams don’t rely on a single signal. They combine account-level, person-level, and website-based intent to get a true, real-time picture of […]
State of Intent Data 2025: What GTM Teams Are Really Using
In 2025, buyer intent data isn’t a “nice-to-have, it’s the core of every successful go-to-market engine. What once gave early adopters a competitive edge is now table stakes. GTM teams aren’t asking if they should use intent – they’re figuring out how to use it better, smarter, and more strategically. This blog dives into how […]
Interest vs Intent: Why the Difference Matters in B2B Sales
It’s easy to assume that someone engaging with your content is automatically ready to buy. But here’s the catch, not all interest equals buying intent. And if your team is treating every click, download, or visit the same way, you’re likely wasting time and budget on leads that just aren’t there yet. To really move […]
Why Person-Based Intent Data Doesn’t Replace Account-Based Intent – It Supercharges It
Intent data is a game-changer for sales and marketing teams. It tells you who’s showing buying signals, what they’re interested in, and when they’re most likely to engage. For years, account-based intent data has been the cornerstone of strategic targeting – identifying which companies are researching your solution or market. But there’s a new player […]
Person-Based Intent: The Next Evolution in Buyer Intelligence
B2B marketing has come a long way with buyer intent data. Today, we can pinpoint which companies are actively researching solutions in your space, giving sales and marketing teams a clearer direction on where to focus. But what if we took that insight a step further? Knowing a company is interested is just the start. […]
Unlock Deeper Buyer Insights with Lead Onion + Foundry
What if you could tap into your buyers’ minds and see exactly what they’re researching – before they even know they need you? That’s exactly what the new Lead Onion + Foundry integration delivers. By combining Foundry’s industry-leading topic intent data with Lead Onion’s multi-source activation platform, you’ll not only pinpoint in-market buyers with unrivalled […]
10 Buyer Intent Strategies to Predict, Engage, and Convert Faster
Reacting to buyer behavior isn’t enough, you need to predict it. That’s where buyer intent strategies come in. By tapping into buyer signals early, you can meet prospects exactly where they are in their journey and accelerate your path to conversion. Here are 10 practical strategies to harness buyer intent, predict needs, engage more effectively, and […]
The ABM Evolution: Unlocking Precision with Intent Data
Account-Based Marketing (ABM) has always been about precision – focusing on high-value accounts that fit your Ideal Customer Profile (ICP). But even with strategic targeting, many teams struggle with timing – engaging accounts when they are actively searching for solutions. This is where Lead Onion’s intent data transforms the game. With 70% of […]
Lead Prioritization 101: A Proven Strategy to Close More Deals, Faster
Did you know that only 27% of leads are actually sales-ready when they first enter your funnel? (Source: MarketingSherpa) That means the majority of leads need careful nurturing before they convert — yet too many marketing and sales teams waste time chasing unqualified prospects. To drive real revenue growth, you need to focus on the […]
How Multi-Source Intent Data Helps Identify and Engage High-Value Leads
Buyers conduct extensive independent research, with 80% of the decision-making process completed before they engage with a sales representative. For businesses looking to connect with these buyers at the right time, intent data offers a powerful solution. Multi-source intent data, in particular, provides a comprehensive, accurate view of buyer behavior, enabling businesses to refine […]