The Truths and Myths of B2B Intent Data
Over 90% of B2B marketers surveyed by Ascend2 reported seeing success from their use of Intent Data. Yet only 28% of Marketers say they have an Intent Data Strategy in place. In our previous blog, we talked about the Value of Buyer Intent Data in 2022 and how savvy Sales Execs are leveraging Intent Data […]
The Value of Buyer Intent Data in 2022
By Jack Jones, Inside Sales Specialist. New year, new targets – right? A new year also brings with it fresh motivation and focus. Like me, you’re probably back from the break fully recharged and keen to start hitting targets fast. As an inside sales team in the data insights space, we speak to clients and […]
The 6 Types of Data You Need for Lead Generation
To remain competitive in the modern B2B sales landscape, you must harness the power of data. Your prospects leave behind digital footprints every time they interact with a brand which when combined, can help you create a precise customer profile. Here are the 6 types of data you should collect for successful B2B sales and […]
How to Accelerate Prospecting with Buyer Intent Data
Every business wants to accelerate the prospecting process and increase its conversion rate. Trawling through a long database of potential leads and manually qualifying them is not only daunting but also time-consuming. Wouldn’t it be easier if you could just automate the process and generate a list of hot leads that are ready to be […]
The 5 Pillars of Buyer Intent: Data that Converts
If you want to grow your business, you need to know who is in your target market. Identifying buyers that fit your ideal customer profile is essential for targeted prospecting and successful conversion. From low, all the way to high-intensity signals, buyer intent is the best way to gauge your prospect’s interest in your business. […]
Best Practices for Data Driven Sales Strategies
In today’s data-rich B2B landscape, it is easier to access data on your buyers than ever before. From your own first-party data, which your organization collects in-house to second and third-party data provided by external sources, the insights you can collect are limitless. B2B decision-maker preferences and behaviors have shifted dramatically in recent years with […]
6 Benefits of First Party Intent Data
Benefits Of First Party Intent Data Most of today’s businesses are collecting some form of data on their customers and prospects. The key differentiator between most businesses and smart businesses are those that maximize and leverage the data they are collecting, putting it to use to help inform intelligent lead capture strategies. Here are 6 of […]
How To Leverage First Party Intent To Inform Your Marketing Strategy
Modern marketers and sales professionals understand the value of capturing and using data effectively to grow and strengthen their sales pipeline. Today, businesses collect, interpret, and analyze a wide range of data, from both current customers and prospects, and put it to work to make informed strategic marketing and sales decisions. This includes data such […]
How To Fill Your Funnel with Fresh Leads Daily
For many businesses the ability to generate leads and prospect at scale is vital to their survival. Gone are the days when buying lists of contacts for five and six figure sums was the only solution. Today, that approach simply doesn’t work. By the time your sales team begins interrogating these lists much of the data […]
Your One-Stop Guide to B2B Buyer Intent Data
To outpace your rivals and maintain a keen sense of your target audience, you must morph into their mindset and adopt their foresight, as if peeking into the future. Fear not, for while we haven't conjured up a magical crystal ball, we have discovered a potent engine with the same prophetic prowess. Behold buyer intent […]
