The Value of Buyer Intent Data in 2022

By Jack Jones, Inside Sales Specialist. New year, new targets – right? A new year also brings with it fresh motivation and focus. Like me, you’re probably back from the break fully recharged and keen to start hitting targets fast. As an inside sales team in the data insights space, we speak to clients and […]

The 6 Types of Data You Need for Lead Generation

To remain competitive in the modern B2B sales landscape, you must harness the power of data. Your prospects leave behind digital footprints every time they interact with a brand which when combined, can help you create a precise customer profile.  Here are the 6 types of data you should collect for successful B2B sales and […]

How to Accelerate Prospecting with Buyer Intent Data

Every business wants to accelerate the prospecting process and increase its conversion rate. Trawling through a long database of potential leads and manually qualifying them is not only daunting but also time-consuming. Wouldn’t it be easier if you could just automate the process and generate a list of hot leads that are ready to be […]

The 5 Pillars of Buyer Intent: Data that Converts

If you want to grow your business, you need to know who is in your target market. Identifying buyers that fit your ideal customer profile is essential for targeted prospecting and successful conversion. From low, all the way to high-intensity signals, buyer intent is the best way to gauge your prospect’s interest in your business.  […]

Best Practices for Data Driven Sales Strategies

In today’s data-rich B2B landscape, it is easier to access data on your buyers than ever before. From your own first-party data, which your organization collects in-house to second and third-party data provided by external sources, the insights you can collect are limitless. B2B decision-maker preferences and behaviors have shifted dramatically in recent years with […]

6 Benefits of First Party Intent Data

Benefits Of First Party Intent Data Most of today’s businesses are collecting some form of data on their customers and prospects. The key differentiator between most businesses and smart businesses are those that maximize and leverage the data they are collecting, putting it to use to help inform intelligent lead capture strategies. Here are 6 of […]

How To Leverage First Party Intent To Inform Your Marketing Strategy

Modern marketers and sales professionals understand the value of capturing and using data effectively to grow and strengthen their sales pipeline. Today, businesses collect, interpret, and analyze a wide range of data, from both current customers and prospects, and put it to work to make informed strategic marketing and sales decisions. This includes data such […]

How To Fill Your Funnel with Fresh Leads Daily

For many businesses the ability to generate leads and prospect at scale is vital to their survival.  Gone are the days when buying lists of contacts for five and six figure sums was the only solution. Today, that approach simply doesn’t work. By the time your sales team begins interrogating these lists much of the data […]

Your One-Stop Guide to B2B Buyer Intent Data

To outpace your rivals and maintain a keen sense of your target audience, you must morph into their mindset and adopt their foresight, as if peeking into the future. Fear not, for while we haven't conjured up a magical crystal ball, we have discovered a potent engine with the same prophetic prowess. Behold buyer intent […]

3 Reasons Your Leads Aren’t Working

Why You Need To Stop Bulk Buying Prospecting Data It’s fair to say that there’s a general dislike towards prospecting. It’s often described as the most hated part of the sales process (yikes) and can spark frustration and panic among your team. We’re no doctor, but we’re quick to diagnose any feelings of ill-will towards […]