How to Accelerate Prospecting with Buyer Intent Data

Every business wants to accelerate the prospecting process and increase its conversion rate. Trawling through a long database of potential leads and manually qualifying them is not only daunting but also time-consuming. Wouldn’t it be easier if you could just automate the process and generate a list of hot leads that are ready to be contacted? 

Identify, Prioritize and Connect

To accelerate your prospecting, you need to identify your leads, qualify them, and make targeted connections in a timely and personalized manner.

Buyers with a clear intent to purchase will conduct extensive research weeks, sometimes months before engaging with you as a vendor. In fact, by the time a prospect approaches your brand, clicks onto your website, or clicks on one of your ads, your leads have already been informed about their options. 

Michael Green, COO at Lead Onion explains; 

“First, you need to identify companies that are actively looking for your brand. The best way to do so is by monitoring buyer intent. Intent data gives you the necessary insight into your prospect’s online behavior to indicate where they are in your sales funnel and their level of interest in your solution.”

Any spike in their interest in your industry, and more importantly your brand, indicates an increased propensity to buy. 

With Lead Onion’s powerful search engine, you can use integrated filters to find your best leads at a touch of a button. Buyer intent in itself, however, is not enough to move your leads towards the top of the funnel. 

22% of salespeople find qualifying prospects one of the most challenging parts of the sales process.

To ensure you reach out to the hottest leads in your pipeline you need to qualify them first. The time spent on manually analyzing intent signals, qualifying leads, and finding actionable contact details can take days, if not weeks, so it is not surprising that 22% of salespeople find qualifying prospects one of the most challenging parts of the sales process.

Automating your qualification process will save you time, increase your efficiency and improve your overall profitability.

The Surge Intent tool included in Lead Onion’s toolkit makes lead qualification instantaneous. It not only highlights companies that show intent across multiple channels but helps you prioritize high-value accounts based on their propensity to buy.

See at a glance who is looking for you, when and via what channels. 

Because you get access to first, second, and third-party intent data you get more comprehensive coverage than ever before.

All data across the platform is presented in real-time, giving you the opportunity to take immediate action and reach out to your hottest leads at the right stage of their buyer journey, maximizing your conversion rate and your ROI.

With intent data to help guide your sales team, you can create more targeted outreach strategies and personalize your messages to convert more effectively. Reaching out with their goals and pain points in mind, your sales teams can start meaningful conversations and tailor their outreach to fit what your prospects actually want, increasing the chances of a successful conversion.

If you learn from the intent data that your lead has secured additional funding, why not start a conversation by congratulating them on their success? 

17 powerful intent sources at your fingertips

Once you have identified, prioritized, and selected the leads you want to contact, you can use Lead Onion’s access to 20m direct dials across Europe and the United States and the 400m+ database of business profiles to reveal accurate contact level information, including 100% deliverable emails and up-to-date phone numbers where possible.

You can manually reveal individual contacts, select any number and do a bulk reveal, or even set up rules to automate your reveals and truly streamline your prospecting.

With its 17 powerful intent sources at your fingertips Lead Onion lets you identify in-market companies and capture up-to-date contact information for their key decision-makers. 

Leverage intent data in every conversation to smash your sales goals

✅ Shorten your sales cycles

✅ Improve the efficiency of your prospecting

✅ Automatically prioritize and qualify prospects

✅ Personalise your outreach

All revealed information is guaranteed to be Globally Compliant B2B Contact Data and ISO 27001 accredited. Lead Onion gives you a 100% Money Back Guarantee in the form of credits on email deliverability to ensure you get quality, valid leads. 

Download our Guide to Developing a Data Driven Sales Strategy and find out how to get the most out of your data.

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