The digital marketing landscape is changing rapidly and as a marketer, it's essential to stay ahead of the curve and keep an eye out for the latest trends. In this blog, we'll look at how marketers can use Intent Data to inform their strategies and stay one step ahead of their competitors. Intent Data helps marketers to:
1. Target the right audiences with relevant messaging.
2. Identify high-value customers and prioritize their needs.
3. Create content based on buyer intent signals.
So, let's dive deep into each one…
1. Target the right audiences with relevant messaging
Buyer Intent Data is invaluable for marketers by providing insights into the needs and preferences of their target persona, at each stage of the purchase journey.
By understanding what the customer is looking for, marketers can create targeted campaigns that align with the customer's needs and motivations. As a result, marketers can better understand their target audience and create campaigns that are more likely to convert.
Not only that, but marketers can use Buyer Intent Data to inform their strategies for retargeting and personalization, allowing them to deliver a more personalized experience to their customers.
By leveraging Buyer Intent Data, marketers can craft campaigns that are tailored to the individual customer and drive more successful results.
2. Identify high-value customers and prioritize their needs
Marketers can identify high-value customers and prioritize their needs with buyer intent data by gathering and analyzing account based behavior. This data can help marketers to segment prospects based on the level of intent the account is showing. Meaning they can focus marketing efforts on prospects who are most likely to convert, helping them prioritize their resources to achieve maximum ROI.
Lead Onion identifies these high value accounts and gives you access to contact level data for the target personas within these organizations.
In a matter of seconds, reveal the contact, and target them through tailored and relevant content through our sales cadences, via one of our many integrations or retarget them via digital ads.
3. Create content based on Buyer Intent signals
By understanding what their audience is looking for and what content they are likely to engage with, marketers can create content that is tailored to the buyer intent signals they are receiving. This includes creating content that is relevant to their audience's interests and goals, as well as content that provides useful information and entertainment.
By understanding the Buyer Intent signals and creating content that resonates with their audience, marketers can create more engaged and effective content that drives website traffic, engagement, demo bookings and deals.
With Lead Onion, you can clearly identify the keywords and topics which accounts are engaging with, allowing you to drill down into the messaging which is resonating best with your target audience!
Sound like the secret sauce you and your marketing team are missing? Download our Guide to Buyer Intent to learn how you can use Intent Data to supercharge your results!