What is Research Surge? The Ultimate Intent Signals to Drive Sales Success
The difference between closing a deal and losing out to a competitor often comes down to one thing: timing. Imagine if your sales team could engage with potential buyers precisely when they’re ready to make a purchase. With our new Research Surge feature, this isn’t just a possibility—it’s your new reality. Introducing Research Surge: […]
Unleashing the Power of Topic Intent: Lead Onion’s Partnership with Bombora
Understanding your audience's behavior is crucial for driving successful marketing and sales strategies. We're excited to announce our partnership with Bombora, a leader in B2B intent data, launching 1st September 2024. This collaboration enhances Lead Onion's Topic Intent feature, providing you with real-time insights into the content your target audience is engaging with and giving […]
Understanding the Difference Between 3rd, 2nd and 1st Party Intent
Understanding the nuances between different types of intent data can make or break your strategy. Intent Data, at its core, is information that indicates a potential customer's interest or readiness to purchase. However, not all intent data is created equal. Knowing the difference between 3rd, 2nd, and 1st Party Intent Data can significantly impact how […]
A Beginners Guide to B2B Buyer Intent
In today's competitive market, understanding B2B buyer intent is crucial for creating effective marketing strategies. Leveraging buyer intent data can significantly improve lead generation, nurturing, and conversion rates. This blog will teach you the basics of B2B buyer intent and how to use it to your advantage. What is B2B Buyer Intent? B2B […]
Discover Untapped Potential with B2B Website Traffic using Lead Onion
Are you fed up with the limited visibility you have into your website traffic? If your answer is yes, you are not alone. As per industry statistics, only about 2% of businesses visiting your B2B website actively engage by filling out a contact form. That leaves a whopping 98% of visitors who drop by, browse […]
Common Pitfalls to Avoid with Buyer Intent
It is no real shock that leveraging buyer intent has is a cornerstone strategy for businesses aiming to optimize their lead generation efforts. Buyer intent, the indicator of a prospect's readiness to make a purchase, holds immense potential for driving conversions and boosting revenue. However, amidst the pursuit of harnessing buyer intent, businesses often stumble […]
Navigating the Future of B2B Marketing with Buyer Intent Data
Where consumer expectations for personalized products and services are continually on the rise, B2B marketers find themselves facing a formidable challenge. The need to create marketing campaigns precisely attuned to the unique preferences of potential buyers has never been more crucial. In this fast-paced realm of today's digital economy, marked by speed, innovation, and personalization, […]
How to Activate Your Intent Data
Unlocking the revenue-boosting potential of intent data has become a game-changer. However, many marketers find themselves struggling to harness the full power of this goldmine. In this blog, we embark on a journey to demystify the world of intent data, providing actionable insights and a user-friendly strategy template to propel your organization to new heights. […]
3 Ways Go-to-Market Teams Use Data as a Service
Welcome to our blog where we dive into the transformative power of Data as a Service (DaaS) for go-to-market (GTM) teams. Today, staying ahead of the competition requires strategic decisions backed by real-time insights. DaaS emerges as a game-changer, equipping GTM teams with the tools to make informed decisions, drive growth, and secure a competitive advantage. […]
Intent Data Unleashed: A Proven Blueprint to Turbocharge Your Success
Unleash the Power of Intent Data: A Game-Changer for Marketers and Sales Pros! In the ever-evolving landscape of B2B marketing, intent data has emerged as a potent force, capable of transforming how organizations engage with their audience. Yet, despite its potential, many marketers find themselves struggling to harness the full power of this goldmine of […]