The Impact of Data Decay on Your Marketing Efforts and How to Avoid it
As a marketing manager, you understand the importance of having a clean and accurate customer relationship management (CRM) system. Not only does it help you better understand your customers, but it also allows you to more effectively target your marketing efforts. However, there is a problem that many marketing managers face: data decay. Data decay […]
Maximizing Sales Performance with Multichannel Cadences
As the head of sales, you are constantly on the lookout for ways to improve the performance of your sales team. One strategy that has been gaining traction in recent years is the use of multichannel cadences to engage with target personas. This approach involves using a combination of channels, such as email, phone, and […]
3 Ways Marketers Can Use Buyer Intent Data To Inform Their Strategies
The digital marketing landscape is changing rapidly and as a marketer, it's essential to stay ahead of the curve and keep an eye out for the latest trends. In this blog, we'll look at how marketers can use Intent Data to inform their strategies and stay one step ahead of their competitors. Intent Data helps […]
3 Benefits of Precision Prospecting
At Lead Onion, we believe the rate of success you see is dependent on the quality of data you use. The world of data goes to pluto and beyond, but not all data is equal or accurate. Employees move jobs, emails become outdated, companies merge and telephone numbers become redudant. If you're chasing those old, […]
How Setting up Your Lead Onion Workbench can Help Generate SUCCESS
How Setting up Your Lead Onion Workbench can Help Generate SUCCESS Introduction We created the workbench feature within Lead Onion to provide an overall view of how aspects within the platform are working and performing for your business. The workbench area of the platform allows you to set up a work area that is […]
How to Find the Ideal Customer
Locating the person most likely to buy your product or service at a specific time can be a tricky but always worthwhile endeavour. Pitching a carefully crafted marketing message or sales communication to the right individuals can turn high engagement rates to sales – fast. In How to Find your Ideal Customer we will look […]
Does Data Decay Really Matter?
What is Data Decay? Data Decay refers to the degradation in the quality and accuracy of data. Essentially what was once accurate data is now seen as old, low quality. For example, the newspaper on your kitchen table from last Saturday, old and outdated news. Or the tin of beans dated last month, past their […]
Precision Data for Every Step of Demand Generation
Many sales strategies are still based on gut instinct and acumen but there comes a point where a company must start using precise data to drive its decision making. With precision data to direct your prospecting, chasing cold leads and spending endless hours on finding contacts will become a thing of the past. The increasing […]
How Do Cadences Work for Sales Teams?
Regardless of the number of qualified leads flowing into your sales pipeline, if you don’t have strategic outreach mapped for your sales team to get ready to pounce on your sales opportunities, then the chances of achieving repeatable results at scale are reduced. Let’s set the scene, you’re working in sales with 100 leads to […]
Intent Data is More than a Marketing and Sales Tool
Why Intent Data is more than a Marketing and Sales Tool Intent data has embedded itself as a core sales and marketing tool. According to Gartner, 70% of companies will be using intent data by 2022. But despite the adoption of Intent data, the use cases are still only scratching the surface. Most marketing teams […]