Today, every brand is competing for the attention of potential buyers. It’s easy for outreach to get lost in the noise, making personalization not just a benefit but a necessity for standing out.

This is where intent data comes into play.

Intent data reveals insights into which companies are actively researching solutions like yours, enabling you to tailor your outreach with pinpoint accuracy.

Here’s a look at three powerful tactics to leverage intent data and make your outreach personal, relevant, and effective.

1. Get Specific with Contact-Level Intent

Many businesses fall into the trap of generalizing their outreach based on company-level data. While this approach can provide a broad picture, reaching out to the right contact with the right message can take your strategy from “just another email” to a “must-read” for your prospect. By using contact-level intent, like Lead Onion’s Download Intent utilizing our PharosIQ partnership, you gain insights into specific individuals who have shown interest in solutions similar to yours. 

How to Use It:

– Identify Key Decision-Makers: Pinpoint who within the organization is engaging with relevant topics. A targeted message that addresses their specific role and responsibilities is more likely to catch their attention.

– Personalize by Topic: With insights into which topics they’re researching, you can focus your outreach around these interests. For instance, if a contact is exploring data security, your messaging can center on how your product addresses common security challenges.

Pro Tip: Use tools like Lead Onion’s Quick Reveal to find and connect with decision-makers directly, streamlining your path to impactful personalization.

2. Deliver the Right Message at the Right Time with Real-Time Insights

Timing is everything in outreach. Reaching out too early or too late risks missing the mark. Real-time intent insights help you understand when a prospect is actively in-market, allowing you to reach out when your product or service is at the forefront of their mind.

How to Use It:

– Automate Alerts: Set up alerts for surge signals in intent. Lead Onion’s Research Surge and Intent Spikes track significant increases in engagement, alerting you to companies with a high likelihood of conversion.

– Adjust Messaging for Different Stages: Use real-time insights to adjust your message based on the buyer’s journey. For instance, an exploratory message for those in the research phase versus a conversion-focused message for those showing purchase intent.

Pro Tip: Schedule follow-ups based on engagement signals to avoid overwhelming potential leads. Instead, your outreach cadence aligns naturally with their interest levels.

3. Create Value-Driven Content Aligned with Buyer Interests

A one-size-fits-all approach is a thing of the past. With intent data, you can tailor the content of your outreach to reflect the unique pain points and priorities of each prospect. This transforms your outreach from generic marketing to providing real, timely value.

How to Use It:

– Tailor Content by Topic: Use intent data to identify trending topics within your target accounts. If a buyer is interested in scalability, send case studies or blogs focused on how your solution scales with business growth.

– Segment Audiences for Deeper Personalization: Use insights from Lead Onion to create highly targeted segments. These can include industry verticals, geographical locations, or specific challenges. For instance, if you’re targeting a tech company exploring cloud solutions, send content that speaks directly to cloud compatibility and future-proofing technology.

Pro Tip: Personalize your calls-to-action (CTAs) based on intent signals. For example, someone just beginning their research may appreciate an invite to a webinar, while someone further along the journey might be more interested in a one-on-one demo.

Conclusion

Personalized outreach using intent data isn’t just about reaching out with a name or a generic subject line. It’s about understanding what drives your prospect’s interest and meeting them with a solution tailored to their unique needs. With Lead Onion’s advanced intent data capabilities, you have the tools you need to create a relevant, timely, and personalized approach that sets you apart.

By leveraging contact-level intent, timing your outreach based on real-time insights, and crafting value-driven content that speaks to each prospect’s interests, you’re well on your way to making a lasting impression that translates to meaningful results.

Start implementing these tactics, and watch your engagement soar as you stand out with intent.

Try Lead Onion's Buyer Intent Analysis Tool and get 14 days’ worth of intent-driven leads actively searching for solutions like yours, PLUS free lifetime access to your Buyer Intent dashboard.

Get Started today.