Buyer intent data is powerful, but only when it helps teams decide what to do next.
Over the last few months, we’ve spent a lot of time listening to how sales and marketing teams actually use intent day to day. The message was consistent:
There’s plenty of data… but prioritisation, ownership, and activation still take too much effort.
That’s exactly what our latest releases are designed to solve.
Together, Top Accounts, Target Lists, Audience Builder, and Enrich turn intent signals into a clear, structured workflow, from identifying demand to activating the right accounts and prospects.
The Challenge with Intent Data Today:
Most GTM teams face the same problems:
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Too many accounts showing “intent” with no clear ranking
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No obvious starting point for sales or marketing
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Manual effort to decide who owns which accounts
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Fragmented workflows between ads, outbound, and CRM
Intent data shouldn’t create more work. It should remove friction.
Top Accounts: Start With What Matters Most:
Top Accounts gives you a prioritised view of the strongest opportunities available within your package.
Instead of scanning large intent feeds, you’re presented with:
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Accounts ranked by intent strength and buying readiness
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A constantly refreshed list of high-value companies
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A clear signal on where to focus first
As soon as you enrich or remove a company, the list updates, ensuring you always have a fresh set of top opportunities ready for action.
This is about focus. No guesswork. No digging.
Target Lists: Turning Intent Into Sales Ownership:
Once you’ve identified priority accounts, the next challenge is execution.
Target Lists are designed to allocate accounts from your Live Stream or Top Accounts directly to your sales team. Each list represents a defined set of companies for review, enrichment, and follow-up.
With Target Lists:
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Ownership is clear
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Workloads are manageable
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High-intent accounts don’t fall through the cracks
Sales teams know exactly which accounts they’re responsible for, and marketing can support activation without duplication.
Audience Builder: Intent-Driven Marketing at Scale.
While Target Lists are built for sales execution, Audience Builder is designed for marketers.
Instead of manually selecting accounts, Audiences are:
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Filter-based
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Built directly from your intent feed
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Continuously updated as new companies match your criteria
This makes it easy to:
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Build intent-driven audiences for ads
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Align campaigns to real buyer behaviour
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Move seamlessly from companies to prospects using View Prospects
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Push contacts directly into your marketing and sales stack
Audience Builder bridges the gap between intent data and campaign execution.
Enrich: From Signal to Intelligence in One Click:
At the centre of all of this is Enrich.
Enrich is designed to answer three critical questions, instantly:
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Why does this account matter?
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Where are they in the buying journey?
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Who should we engage?
When you enrich a company, you get:
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An AI-generated summary of intent and activity
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Clear insight into buying stage and priority
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Unlimited access to relevant prospects for that account
Instead of revealing contacts one by one, Enrich gives you context first, access second, making it the fastest and most cost-effective way to activate high-intent accounts.
One Workflow, Not Four Features:
Individually, each feature solves a specific problem. Together, they create a single, connected workflow:
Live Stream → Top Accounts → Enrich → Target Lists / Audiences → Prospect Activation
This is how intent data should work:
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Clear prioritisation
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Clear ownership
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Faster activation
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Better alignment between sales and marketing
What This Means for GTM Teams
These releases aren’t about adding more tools, they’re about removing friction.
Whether you’re a marketer building ad audiences or a sales leader allocating accounts, the goal is the same:
Spend less time interpreting intent, and more time acting on it.
If you’d like to see how these features work together in practice, explore them inside Lead Onion or speak to the team about applying them to your GTM strategy.
Ready to See It for Yourself?
