Staying ahead of the competition means connecting with buyers at the right time with the right message. But how do you identify these ready-to-buy prospects before your competitors do? The answer lies in Lead Onion’s multi-source intent data, which empowers your sales and marketing teams to unlock hidden opportunities, drive smarter strategies, and deliver results that matter.
Let’s explore how Lead Onion’s advanced intent data solutions can transform your pipeline and revolutionize your approach to lead generation and outreach.
What is Intent Data?
Intent data is the digital breadcrumb trail buyers leave when they’re actively researching solutions, engaging with content, or exploring vendors. By analyzing these signals, sales and marketing teams can pinpoint companies and individuals actively considering a purchase. Lead Onion goes beyond single-source intent data by aggregating insights from multiple trusted sources, including:
1st Party Intent: Activity directly on your website or proprietary platforms.
2nd Party Intent: Partnerships with key platforms like G2 and PharosIQ to give you access to deep buyer insights.
3rd Party Intent: Aggregated data from industry-leading providers such as Bombora, capturing trends from thousands of topics across the web.
This multi-source approach provides a comprehensive view of your target audience’s behavior, ensuring no signal goes unnoticed. With 80% of B2B buying decisions now made before any interaction with sales, businesses need to reach potential customers during their independent research phase. Intent data has become essential for sellers aiming to meet buyers where they are and provide the information they seek.
The Benefits and Limitations of Traditional Contact Data
Traditional contact data such as email addresses and phone numbers, continues to hold significant value. It provides businesses with a direct line to potential customers, enabling personalized and focused outreach efforts that connect with the right audience. However, relying solely on contact data has its drawbacks. While it identifies who you can reach, it often lacks critical context, such as where a buyer is in their purchasing journey or what specific solutions they are researching. To bridge this gap, integrating traditional contact data with multi-source intent data is key. This combination provides a richer, more detailed view of potential customers, enabling more strategic and impactful engagement.
“Companies still need to get in front of their target audience, but intent data adds precision that contact data alone can’t provide.” – Peter Eakin, Head of Sales at Lead Onion.
By pairing contact data with actionable intent insights, your sales and marketing teams can craft outreach strategies that not only reach potential buyers but resonate with their immediate needs and interests.
The Challenges of Relying on Single-Source Intent Data
While single-source intent data remains a popular tool for identifying buyer interest, it often falls short in capturing the full complexity of buyer behavior. Over-reliance on a single data source can result in missed opportunities, wasted efforts, and misleading signals. Some of the key challenges include: –
- Complex Buyer Journeys: Buyers explore solutions across diverse channels like search engines, social media, competitor websites, and personal networks. Single-source intent data often fails to capture this multi-channel activity, leading to promising-looking leads that may not convert.
- Vendor Reliance: Depending on one data provider can create challenges such as price increases, limited signal variety, or saturation as competitors use the same source.
- Missed Signals: A single source might indicate a company’s interest in a topic but miss other critical signals, such as research into competing products or engagement with industry-specific content. This limited visibility reduces the effectiveness of sales outreach.
What is Multi-Source Intent Data?
Multi-source intent data addresses these limitations by combining signals from multiple touchpoints throughout the buying journey. While single-source solutions typically focus on one activity (e.g., researching a topic), multi-source intent data captures a wider range of behaviors, such as:
- Website visits
- Competitor research
- Whitepaper or case study downloads
- Product reviews and comparisons
With this broader scope, businesses can better identify which accounts are genuinely in-market and ready to buy. Lead Onion’s platform connects these varied signals into a cohesive view of buyer intent, empowering sales and marketing teams with more precise and actionable insights.
The Cost and Complexity of Multi-Source Intent Data
Traditionally, accessing multi-source intent data has required purchasing multiple SaaS subscriptions – each costing thousands per year – and managing complex integrations. This fragmented approach can increase operational complexity and create inefficiencies for sales teams. Lead Onion simplifies this challenge by consolidating multi-source intent data from providers like Bombora, PharosIQ, and G2 into a single, unified platform. With one subscription and seamless integration, businesses reduce costs, eliminate technical barriers, and maximize the value of intent data.
“With Lead Onion, you gain access to multi-source intent data from a variety of providers in a single, streamlined platform—solving the cost and complexity challenges of traditional approaches.” – Peter Eakin, Head of Sales at Lead Onion
By leveraging Lead Onion’s all-in-one solution, your team can shift from chasing scattered signals to building smarter, more effective sales and marketing strategies.
How to Use Multi-Source Intent Data Across Business Functions
Lead Onion’s multi-source intent data empowers teams across your organization, enabling smarter decisions and strategies that drive growth. By harnessing these insights, businesses can enhance various functions, including:
1. Customer Acquisition: Identify leads actively researching relevant solutions and prioritize targeted, high-value outreach efforts that result in more productive engagement.
2. Paid Marketing: Optimize your ad spend by directing campaigns toward in-market accounts. This ensures your ads reach the right audiences at the right time, improving ROI.
3. Content Strategy: Leverage intent insights to uncover trending topics and create content that directly addresses the needs and interests of potential customers, boosting engagement.
4. Sales Development: Enable SDRs to focus on leads with clear intent signals, increasing the likelihood of successful outreach and accelerating the sales cycle.
5. Account Management: Monitor key accounts for early signs of churn or upsell opportunities. Proactively maintain strong relationships and grow account value with timely, data-driven interventions.
Multi-source intent data gives every growth-focused team richer insights into customer behavior, preferences, and needs, helping them deliver impactful results across the board.
Learn More About Lead Onion’s Intent Data Capabilities
If you’re ready to unlock the power of multi-source intent data, Lead Onion offers easy ways to get started:
- Schedule a Call: Connect with one of our experts to identify key companies showing intent and build a tailored strategy to fuel your growth. Book your discovery call here.
- Hands-On Demo: Explore Lead Onion’s platform in action by trying our interactive demo. Discover how intent data can transform your outreach by entering information about your target audience and products.
- Buyer Intent Analysis Tool: Lead Onion’s Buyer Intent Analysis Tool analyzes 20+ data sources, like online research patterns, content engagement, and search trends, to give you 14 days’ worth of intent-driven leads actively searching for solutions like yours, PLUS free lifetime access to your Buyer Intent dashboard. Get started here.
Take the next step toward smarter, more effective sales and marketing strategies.
