Unlocking buyer intent data is crucial for any business aiming to optimize its sales and marketing strategy. While G2 Buyer Intent can tell you which companies are researching solutions in your category, it often leaves users to figure out the next steps—like identifying the right prospects within those companies.

This is where Lead Onion transforms the game.

By integrating G2 Buyer Intent with Lead Onion, you not only see which accounts are actively researching your product category on G2, but you also get contact details for decision-makers that match your Ideal Customer Profile (ICP).

Plus, you can transform interest into actionable buyer intent by combining G2 data with 16 other intent sources, giving you a complete view of where a company is in its journey. Then, with our Research Surge functionality, you can prioritize the hottest opportunities and focus your outreach where it matters most.

Why G2 Buyer Intent alone isn't enough

G2 Buyer Intent provides valuable insights, but there’s a gap. It only tells you which companies are showing interest. You’re still left with the task of finding the right people at those companies and figuring out the most effective way to engage them. Many businesses waste time and resources filling in these gaps.

With Lead Onion, we solve this by delivering complete contact information for the key decision-makers in your ICP. Not only do you know which companies are in-market, but you’re armed with the right people to reach out to—plus, you can combine G2 data with other intent signals for a more robust approach.

Maximizing G2 Buyer Intent with Lead Onion

Lead Onion’s G2 integration seamlessly feeds buyer intent data into your sales and marketing workflows, eliminating manual data handling. Here’s how we turn G2’s intent signals into actionable insights:

• Identify High-Intent Accounts: Know exactly which companies are researching your product or comparing it to competitors. With this data, you can focus on the accounts most likely to convert.
   
• Reveal Your Ideal Prospects: Don’t just know the company—find out who at that company matches your ICP, all within Lead Onion’s platform.
   
• Personalized Outreach, Real Results: If an account has viewed your product’s comparison page with a competitor, Lead Onion helps you craft outreach that highlights your strengths in those exact areas being compared.

Use Cases for G2 Intent Data

Every intent signal tells a different story, and with Lead Onion, you can act on each one:

• Product Page Visits: Reach out with a tailored message showcasing how your product meets the prospect’s specific needs.
• Competitor Comparisons: Position your product’s strengths where the prospect is already doing their research.
• Category Views: Engage early with educational content when a company is exploring solutions in your space.

Automating and Scaling with Lead Onion

To scale effectively, automation is key. Lead Onion automates key steps, ensuring that your sales team always has fresh, actionable data:

• Auto Assign High-Priority Leads: When intent spikes, we automatically route high-priority accounts to the right sales reps.
   
• Create Dynamic Workflows: Build workflows triggered by G2 data—like automated follow-ups for accounts viewing specific product categories or competitors.
   
• Research Surge Feature: Lead Onion’s Research Surge prioritizes leads based on spikes in intent, ensuring your sales team focuses on the hottest opportunities.

Measure, optimize, repeat

Lead Onion provides detailed reporting and analytics to track the performance of your G2 Buyer Intent strategy. Monitor engagement, conversion rates, and more, allowing you to continually refine your outreach for maximum impact.

Conclusion

Lead Onion doesn’t just surface buyer intent; it operationalizes it. By combining G2’s intent signals with Lead Onion’s ICP matching, automation, and additional data sources, we give you a complete view of your prospects—and the tools to engage them at the perfect moment.

Ready to see how Lead Onion can help you close deals faster by activating your G2 Buyer Intent? Contact us today to learn more.