The old B2B funnel was built for a different era – when buyers followed linear paths and sellers controlled the journey.
Today? Buyers are anonymous, self-educating, and jumping across channels long before they ever talk to sales. Awareness → Interest → Consideration just doesn’t cut it anymore.
The funnel is broken. Signal-based GTM has taken over.
Buyers Don’t Follow Stages. They Leave Signals.
Your buyers aren’t waiting for your nurture tracks. They’re researching behind the scenes, pulling in stakeholders at random, and switching channels constantly. By the time they hit “Request a Demo,” they’ve already done most of the work. Static stages can’t keep up. But real-time signals can.
Lead Onion’s multi-source intent engine gives you:
- Buyer intent across 24+ integrated data sources
- Account-level, person-level, and website-based signals — in real time
- Predictive insights that show you where each buyer sits in their journey
- Live behavioral triggers so you know exactly when (and how) to engage
This isn’t just more data. It’s actionable intelligence, built for execution.
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See Demand Before Your Competitors Even Know It’s There
Pipeline shouldn’t start with guesswork.
Lead Onion helps you spot in-market accounts across your entire Total Addressable Market – before anyone fills out a form.
We combine billions of behavioral signals into a single predictive model – so you know:
- Who’s in-market right now
- Who’s researching but not yet active
- Who’s surging and ready for outreach
You see the full buying journey as it happens – not after the fact.
Orchestrate the Full Journey – From Signal to Sale
Once demand is identified, Lead Onion turns insights into motion.
- Full-funnel orchestration across email, ads, sequences, and workflows
- Activation-ready audiences, automatically segmented
- Dynamic routing based on live intent signals — not static scoring
No handoffs. No silos. Just one fully aligned GTM engine across sales and marketing.
Engage in Real-Time – Directly in Lead Onion
Other platforms hand you raw intent data. Lead Onion activates it.
The moment signals spike, your team can act instantly – whether it’s triggering cadences, launching campaigns, or prioritizing reps’ outreach.
- Instant intent-to-engagement workflows
- Real-time campaign triggers based on live buyer behavior
- Full visibility into who’s ready, how they’re behaving, and exactly what to do next
Signals aren’t sitting in a dashboard. They’re driving your revenue engine – automatically.
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Connect Your Stack – Without the Integration Headaches
More tech isn’t the answer. Speed is.
Lead Onion integrates directly with your CRM, MAP, sales engagement, and data tools – syncing signals and audiences wherever your team works.
- Push enriched data across your stack in real time
- Empower every GTM function from a single source of truth
- Fully native integrations. Zero engineering lift.
Signal-Based GTM. Powered by Lead Onion.
Lead Onion unifies the full buyer journey – from anonymous research to closed-won.
- Predict demand
- Prioritize the right accounts
- Engage with precision
- Execute in real time
The funnel is dead. But your next buyer?
They’re already sending signals. Ready to activate them? Get started here with the world’s first AI Buyer Intent Agent.
