Buyer intent data has become a critical tool for identifying prospects and closing deals faster. Intent data provides insights into a potential customer’s readiness to buy, helping businesses prioritize leads and target their efforts more effectively.
While many intent data providers offer specialized services, only one integrates 1st, 2nd, and 3rd party intent data into a single platform, Lead Onion.
We’ve done the heavy lifting and narrowed down the top intent data providers for you.
With countless options available, these are the ones that stand out against the noise..
1. Lead Onion: The All-in-One Solution
Lead Onion leads the pack as the only provider offering a fully integrated platform covering all three types of buyer intent data:
- 1st Party Intent Data: Captured directly from your website, email campaigns, and digital properties, offering precise insights into how prospects interact with your brand.
- 2nd Party Intent Data: Sourced from trusted partners, this data deepens your understanding of industry-related buyer signals.
- 3rd Party Intent Data: Aggregated from external websites, forums, and other platforms, this data provides a broad view of buyer behavior across the web.
What sets Lead Onion apart is its integration of over 20 intent data sources into one cohesive platform.
By consolidating insights from a diverse range of intent signals, Lead Onion empowers businesses to access the most comprehensive, real-time view of buyer activity on the market. This multi-source approach ensures no opportunity is missed and helps sales and marketing teams focus on the most in-market prospects.
With Lead Onion, businesses gain access to a robust, real-time intent data platform that enhances lead prioritization, predictive insights, and engagement strategies—making it the ultimate solution in buyer intent.
2. Bombora
Bombora is a leader in 3rd party intent data, analyzing web traffic from thousands of businesses to identify in-market accounts. While it offers robust solutions, it lacks integration with 1st and 2nd party intent data, limiting its scope.
Features:
- 16,000+ intent topics: A vast range of topics to help you identify buyer interests across industries.
- Consent-based data: Gathered from a network of 5,000+ B2B sites where buyers actively search for solutions.
- Exclusive data: 86% of the dataset is unique to Bombora, providing insights you won’t find elsewhere.
- Historical baseline insights: Intent calculations consider historical content consumption patterns, ensuring more accurate predictions.
Pros:
- Access to 12,000+ intent topics, allowing businesses to target buyers based on a wide range of interests and behaviors.
- Bombora integrates seamlessly with over 60 leading platforms, including ad tech, martech, sales management, and CRM systems.
Price:
Not available publicly.
Lead Onion partners with Bombora to integrate their 3rd party intent data into the platform, enhancing its ability to provide a complete view of buyer intent. This partnership offers valuable insights for a more comprehensive approach to understanding buyer behavior. Read more here.
3. Cognism
Cognism specializes in combining contact and company data with 3rd party intent signals, thanks to its partnership with Bombora. It’s a great choice for contact enrichment but doesn’t provide direct 1st party intent capabilities.
Features:
- Access 12,000+ B2B intent topics to track relevant buyer signals.
- Monitor in-market accounts across EMEA, NAM, and APAC regions.
- Ensure 87% accuracy in reaching your list with phone-verified mobile numbers.
- Enjoy unrestricted access to person and company-level data.
- Simplify CRM enrichment with instant or scheduled updates and on-demand CSV enrichment.
- Maintain data hygiene with checks against global Do Not Contact (DNC) lists.
- Use Cognism AI Search for prospecting with ChatGPT-style textual or voice prompts.
Pros:
- Global Coverage: Track in-market accounts across key regions including EMEA, NAM, and APAC, providing comprehensive reach.
- Seamless Integrations: Easily integrate with CRMs and sales engagement tools, streamlining workflows and improving efficiency.
- Receive support from a fast and friendly team, ready to assist when needed.
Price:
Not available publicly.
4. ZoomInfo
ZoomInfo integrates intent signals with its rich contact and company database. However, its primary focus remains on 3rd party intent data, making it a strong but not comprehensive option.
Features:
- Integrates intent data into automated workflows, streamlining marketing processes and improving efficiency.
- Apply filters, such as target account tags, to focus on high-priority prospects and maximize outreach efforts.
- Use Intent data to filter for relevant contacts and directly add them to custom Salesflows via the Engage Chrome extension.
Pros:
- Provides up-to-date intent data, ensuring sales and marketing teams have current insights for decision-making.
- Measures the intensity of research activity by evaluating the volume of topic-related content accessed by employees within a company.
Price:
Not available publicly.
5. Apollo
Apollo is a comprehensive sales intelligence platform that focuses on providing contact and company data to help sales teams find and engage with their ideal prospects.
However, it lacks real-time intent data and the ability to track specific buyer signals across different touchpoints.
Features:
- Access a vast database of company and contact information for targeted prospecting.
- Search for leads based on criteria such as job title, company size, industry, and more.
- Enrich your CRM with accurate, up-to-date contact details to enhance outreach efforts.
Pros:
- Simplify the lead generation process with filters for precise targeting.
- Uses contact details and company insights to tailor your outreach.
- Integrates with popular CRM and sales tools to streamline workflow and boost efficiency.
Price:
$0-119 per month.
6. Lead Forensics/ IP Flow
Lead Forensics focuses on 1st party intent data, helping businesses uncover anonymous website visitors. While useful, its scope is limited compared to platforms offering multi-source intent data.
Features:
- Instantly identify website visitors, even those who don’t fill out forms, with detailed company information, including location, industry, and contact details.
- Track which paid search keywords are driving traffic to your website.
- Automatically score and segment leads based on engagement levels.
Pros:
- A clean, intuitive platform that’s easy to navigate.
- Generate in-depth reports tailored to your specific needs.
- Benefit from a dedicated customer service team.
Price:
- Not available publicly.
Lead Onion has partnered with IPFlow to integrate their advanced IP tracking capabilities, adding it to Lead Onion's suite of 20 premium data sources to provide deeper insights into anonymous website visitors and boost lead generation precision.
7. Foundry
Foundry provides 3rd party data with a focus on B2B technology buyers. It’s a resource for tech-focused campaigns but lacks versatility for other industries.
Features:
- Access detailed insights into lead behavior, including pages viewed, time spent on-site, and journey paths, to prioritize and personalize follow-ups effectively.
- Automatically score and segment leads based on engagement levels.
- Seamlessly integrate with tools like Salesforce, HubSpot, and Marketo.
Pros:
- Integrate seamlessly with the platforms your team relies on daily to segment and activate campaigns based on real-time buying behavior.
- Includes tools like contact data, topic customization, real-time alerts, and easy integrations to boost your marketing and sales efforts.
- Leverage Foundry's data for ads, outreach, lead scoring, and personalization – integrating smoothly into your existing workflows.
Price:
Not available publicly.
8. Lusha
Lusha enriches contact data with 3rd party intent signals. While strong in its niche, it doesn’t provide the breadth of intent data types offered by a platform like Lead Onion.
Features:
- Automatically enrich your existing contact and account data with up-to-date information, such as phone numbers, email addresses and job titles.
- Seamlessly integrates with popular CRMs like Salesforce, HubSpot, and Pipedrive
- Use precise filters to find and connect with relevant leads, targeting by industry, company size, location, and more, to focus on high-value prospects.
Pros:
- Provides verified and reliable contact information, reducing bounce rates and improving the success of outreach campaigns.
- Offers flexible pricing tiers, including a free plan, making it accessible for businesses of all sizes.
- A proactive support team.
- Works well with a variety of CRMs and tools.
Price:
Start at $29 to $59+ per month per user. Custom plan pricing isn’t publicly available.
9. PredictLeads
PredictLeads is a sales intelligence platform that identifies companies undergoing changes or growth opportunities, such as funding rounds, product launches, or executive hires. While it excels at spotting trigger events, it lacks robust contact-level insights and multi-source intent data integration.
Features:
- Identify companies experiencing growth signals like funding, mergers, or product launches.
- Track changes in company structure, including new leadership hires.
- Filter companies by triggers relevant to your sales pipeline.
Pros:
- Gain a competitive edge by acting on key business events before competitors.
- Tailor outreach with relevant, timely context based on company changes.
- Integrates with CRMs to enhance account-based sales strategies.
Price:
$500 per month, paid annually.
Lead Onion has partnered with PredictLeads to harness their growth signal data, integrating it as one of 20 premium data sources within the Lead Onion platform to deliver unmatched precision in identifying in-market buyers.
10. Leadfeeder
Leadfeeder specializes in tracking and identifying the companies visiting your website, providing detailed insights into visitor behavior. It’s ideal for sales teams seeking actionable insights but lacks the ability to integrate 2nd or 3rd party data.
Features:
- Uncover the companies browsing your site, even if they don’t fill out a form.
- Leverage insights based on direct interactions from your own website.
- Rank potential leads based on their engagement level.
Pros:
- Gain a clear picture of visitor interests with detailed tracking of their website activity.
- Sync data seamlessly with popular CRMs and sales tools to streamline your outreach efforts.
Price:
€99 per month, paid annually.
Why Lead Onion Stands Out
While most providers excel in one or two areas, they fall short of offering a comprehensive solution. Lead Onion stands out by integrating 1st, 2nd, and 3rd party intent data, providing the only platform that delivers a complete 360-degree view of buyer intent.
- Identify ready-to-buy accounts with precision, helping your team focus on high-value opportunities.
- Prioritize leads using real-time insights, ensuring timely engagement with the right prospects.
- Maximize ROI by targeting in-market buyers with data-driven precision.
- Simplify your tech stack with a single platform that consolidates all intent data sources, eliminating the need for multiple tools.
- Optimize budgets by reducing subscription costs and the complexity of managing multiple platforms.
- Stay ahead of competitors with insights from over 20 intent data sources, providing a comprehensive view of buyer behavior.
What truly sets Lead Onion apart is our Research Quadrant Algorithm, which prioritizes true buyer intent. ensuring that you focus on high-value signals rather than light or false indications. This approach helps you prioritize only the most accurate and actionable intent data, so your team is engaging with accounts that are most likely to convert.
Watch our video on video on the Research Quadrant here.
Lead Onion isn’t just an intent data provider; it’s the only platform you need to unlock the full potential of buyer intent and stay ahead in today’s competitive market.
Ready to take your sales and marketing strategies to the next level?
