Revenue Marketing: Breaking Down Sales and Marketing Silos for Increased Revenue & ROI
Since the beginning of time (ish), Marketing and Sales cross team relations have been a little strained. This historically testy relationship stems from both cultural and economic misalignment. The benefit of syncing these two powerful teams, not least in terms of ROI, is often overlooked. According to Philip Kotler et al, “When sales are disappointing, […]
Optimize your Content Marketing Strategy with Buyer Intent Signals
Is your content marketing data driven and market intelligent yet? Are you getting in front of the right audience, but your timing is off? Intent data is highly beneficial for content marketing teams, informing content development and distribution efforts at every stage of the buyer’s journey. Appeal to “ready-to-buy” prospects Buyer Intent Data, put simply, […]
4 Reasons Why Automated Marketing Matters
Marketing teams are the creative hub of a company. So understandably, there are some marketing professionals who are resistent to the idea of automating their marketing strategy. But automating your marketing plan doesn't have to mean taking out the creative element behind the campaign. Here are 4 reasons your team should consider automating their marketing […]
5 Ways to Make Your Marketing Memorable
Digitial marketing has made it easier than ever before to reach your target audience. With social media, email campaigns, and targeted ads, marketers have never had more opportunities to reach so many consumers at once. However, more opportunity also means more competition. According to We Are Social's 2020 report, the average person now spends as […]
Buyer Intent Data and Screen-time
Time Online It's no surprise that over the past year, people have spent more time online than ever. Working from home, video meetings, digital social interaction- all of these things have become a necessary fact of live for many of us. “You're on mute” has become the most common phrase to anyone working via Zoom. […]
Buyer Intent Data During the Covid-19 Pandemic
Marketing during a Pandemic Business owners and team leaders know how difficult it is to prospect good sales leads, even during normal periods. During unpredictable times, when the world is economically and socially uncertain, it can feel overwhelming. The Covid-19 pandemic has drastically changed the way we live, work, and interact. For many businesses, it […]
What does Buyer Intent Data mean for your Marketing Strategy?
How can Intent Data affect our Marketing Strategy? Buyer Intent Data is changing the face of marketing and PR everyday. Traditionally, marketing teams try to turn up the volume. To reach as many potential customers as possible, they rely on product information and offerings to earn attention. Make the message louder, cast the net wider, […]
What Do Faster Cycles Mean for Your Sales Pipeline?
One of the biggest challenges and advantages of modern marketing is the ability to access information anytime, anywhere. On the plus side, it's easier than ever to identify personal profiles, generate leads, and collect user data. On the other hand, it means sales cycles have drastically changed from what they used to be. What's Changing? When […]
5 Ways You Can Use Intent Data to Power Your Pipeline
Acquiring intent data is the first step towards transforming your pipeline, but the next step is how you use Buyer Intent once you have it. If you employ the right strategies, your Buyer Intent can influence the key areas that will boost your success. 1. Identify Prospects in Buying Mode Undoubtedly one of the greatest […]
I’m New to Buyer Intent, What Are the Top 5 Benefits?
Let's set the scene, all this B2B Buyer Intent stuff is new to you and you're skeptical? Well, here are 5 benefits to help you seal the deal and move towards transforming your business with Buyer Intent data. So what are the benefits? Let's go… 1. Efficient Prospecting Increased lead generation is the first step […]