Developing a Data Driven Sales Strategy

Developing a Data-Driven Sales Strategy   Data informs nearly every aspect of how businesses operate today and is becoming an essential asset for sales processes too. Times are changing. B2B decision-maker preferences and behaviors have shifted dramatically in recent years. With the digital transformation, alongside the global pandemic, 80% of B2B buyers are now expecting […]

How to Use Intent Data to Drive Demand

The impact of data on-demand generation has increased significantly over the past 5 years. 94% of marketers surveyed by Ascend2 said that the performance of a demand generation programme is improved by a Data-Driven Strategy. Savvy Marketers are now making data a pivotal part of their overall Marketing Strategy. But not all data is created […]

The Value of Buyer Intent Data in 2022

By Jack Jones, Inside Sales Specialist. New year, new targets – right? A new year also brings with it fresh motivation and focus. Like me, you’re probably back from the break fully recharged and keen to start hitting targets fast. As an inside sales team in the data insights space, we speak to clients and […]

The 6 Types of Data You Need for Lead Generation

To remain competitive in the modern B2B sales landscape, you must harness the power of data. Your prospects leave behind digital footprints every time they interact with a brand which when combined, can help you create a precise customer profile.  Here are the 6 types of data you should collect for successful B2B sales and […]

How to Accelerate Prospecting with Buyer Intent Data

Every business wants to accelerate the prospecting process and increase its conversion rate. Trawling through a long database of potential leads and manually qualifying them is not only daunting but also time-consuming. Wouldn’t it be easier if you could just automate the process and generate a list of hot leads that are ready to be […]

What are Sales Cadences and Why Do You Need Them?

Even if you have a stream of fresh, qualified and ready-to-engage leads pouring into your pipeline, if you don’t have a well-planned sequence of touchpoints to connect with your prospects, you are not maximizing your prospecting potential.

The 5 Pillars of Buyer Intent: Data that Converts

If you want to grow your business, you need to know who is in your target market. Identifying buyers that fit your ideal customer profile is essential for targeted prospecting and successful conversion. From low, all the way to high-intensity signals, buyer intent is the best way to gauge your prospect’s interest in your business.  […]

Best Practices for Data Driven Sales Strategies

In today’s data-rich B2B landscape, it is easier to access data on your buyers than ever before. From your own first-party data, which your organization collects in-house to second and third-party data provided by external sources, the insights you can collect are limitless. B2B decision-maker preferences and behaviors have shifted dramatically in recent years with […]

Stop Relying On Inbound Leads, Start Prospecting Fast Now

Imagine If You Had Too Many Prospects In Your Funnel? There’s no worse feeling for any marketer than spending countless hours, money and effort into creating a dynamite campaign that doesn’t produce results. And by results, we’re not talking about the superficial ones that give a small hope you’re  doing something right. We’re talking about […]