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Top Tips to Make Your Email Outreach Win

Email is old, but it’s still as powerful. Despite being over 50 years old, email remains the undisputed workhorse of business communication.  Why?  Because it delivers results.  Studies show that email generates $42 for every $1 spent – a staggering 4,200% ROI. But let’s be real: not all emails are

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5 Benefits of an AI-Powered Buyer Intent Agent

AI adoption in B2B marketing and sales is booming – 75% of B2B companies are either already using or planning to integrate AI into their GTM strategies. Yet many teams still rely on outdated, manual processes that hinder revenue growth. Traditional GTM methods like manual prospecting, broad targeting, and siloed

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The ABM Evolution: Unlocking Precision with Intent Data

Account-Based Marketing (ABM) has always been about precision – focusing on high-value accounts that fit your Ideal Customer Profile (ICP). But even with strategic targeting, many teams struggle with timing – engaging accounts when they are actively searching for solutions.   This is where Lead Onion’s intent data transforms the

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Why Most Companies Struggle with Intent Data

Intent data promises to be the secret weapon for modern sales and marketing teams – revealing which companies are actually in-market and ready to buy. Yet, despite heavy investment, many businesses still struggle to turn these “hot” signals into real pipeline – let alone revenue. In fact, 79% of marketers

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How Multi-Source Intent Data Helps Identify and Engage High-Value Leads

Buyers conduct extensive independent research, with 80% of the decision-making process completed before they engage with a sales representative. For businesses looking to connect with these buyers at the right time, intent data offers a powerful solution.   Multi-source intent data, in particular, provides a comprehensive, accurate view of buyer

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How to Detect and Act on Intent Data Spikes for Better ROI

In B2B sales and marketing, timing is everything. While intent data provides a window into your prospects’ behaviours and interests, intent data spikes reveal when those prospects are most likely to take action. These are sudden increases in engagement signals, such as website visits, content downloads, or keyword searches. The

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