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Don’t Just Fill Your Pipeline – Protect It

Why Protecting Pipeline Is Just as Important as Filling It Every sales and marketing team loves the thrill of new deals. The big logos. The fresh pipeline numbers. The high-fives at the end of the quarter. But here’s the hard truth: filling the pipeline without protecting it is like trying

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From Siloed to Synced: Aligning GTM Teams Through Intent

The Alignment Problem That’s Costing You Revenue Sales blames marketing for sending “bad leads.” Marketing blames sales for not following up fast enough. RevOps quietly shakes their head because they see the gaps everywhere. Sound familiar? For too many GTM teams, this cycle plays out month after month — and

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