Why Protecting Pipeline Is Just as Important as Filling It Every sales and marketing team loves the thrill of new deals. The big logos. The fresh pipeline numbers. The high-fives at the end of the quarter. But here’s the hard truth: filling the pipeline without protecting it is like trying
The Alignment Problem That’s Costing You Revenue Sales blames marketing for sending “bad leads.” Marketing blames sales for not following up fast enough. RevOps quietly shakes their head because they see the gaps everywhere. Sound familiar? For too many GTM teams, this cycle plays out month after month — and
Cutting Through the Noise “Predictive” gets thrown around a lot in B2B sales and marketing. Too often, it’s tied up in buzzwords, vague promises, or overhyped “AI” claims that don’t deliver measurable results. At Lead Onion, we see predictive GTM as something far more practical: Knowing which buyers are most
If your sales planning still relies on static CRM data and gut instinct, it’s time for an upgrade. Modern B2B sales teams have access to something far more powerful: buyer intent data. And while intent signals are most commonly associated with lead gen and outbound prospecting, their value goes far
You’ve built the sequences. You’ve nailed the messaging. You’ve filled your cadences with leads that fit your ICP. So why aren’t they replying? If your outbound emails are getting opened but not answered—or worse, not opened at all—the problem likely isn’t your copy. It’s your timing, targeting, or both. According
Your sales team isn’t short on activity—but is it focused on the right opportunities? In B2B sales, time is everything. The harsh truth? Most of it is wasted chasing leads that were never going to convert. Reps burn hours manually prospecting, emailing the wrong contacts, or following up with cold
Turn buying signals into pipeline – without the guesswork. So, you’ve got your hands on person-based intent data. You know exactly who’s researching solutions in your space, what they care about, and where they are in their buying journey. Now what? Having that level of intelligence is a massive step
That cold email you just spent 20 minutes crafting is one of more than a hundred messages competing for your prospect’s attention today. In a world of overflowing inboxes, getting noticed is hard; starting a real conversation is even harder. The answer isn’t sending more emails—it’s sending smarter ones. Personalization
What if you didn’t have to guess who’s in-market? What if you knew with certainty the exact individuals in your ICP who are actively researching solutions in your space? That’s exactly what the new Lead Onion + Delivr.ai integration delivers. By combining Delivr.ai’s person-based intent signals with Lead
Buyer intent isn’t one-dimensional. It’s not just about which company is researching your solution – it’s about who is engaging, where they’re showing up, and what they’re doing once they land on your site. That’s why modern revenue teams don’t rely on a single signal. They combine account-level, person-level, and website-based intent to get
