B2B sales and marketing teams all face the same challenge: how do you find the right buyers at the right time? The truth is, in any given market, most buyers aren’t ready to buy. In fact, only about 3% of your Total Addressable Market (TAM) is actively in-market at any moment.
We’re excited to announce the latest Lead Onion release! An upgrade designed to give your team sharper insights, smarter automation, and faster reactions to in-market buyer activity. This update includes person-level intent tracking, AI-powered research, real-time Slack alerts, and more, so you can engage the right people at exactly the
It’s easy to assume that someone engaging with your content is automatically ready to buy. But here’s the catch, not all interest equals buying intent. And if your team is treating every click, download, or visit the same way, you’re likely wasting time and budget on leads that just aren’t
Intent data is a game-changer for sales and marketing teams. It tells you who’s showing buying signals, what they’re interested in, and when they’re most likely to engage. For years, account-based intent data has been the cornerstone of strategic targeting – identifying which companies are researching your solution or market.
B2B marketing has come a long way with buyer intent data. Today, we can pinpoint which companies are actively researching solutions in your space, giving sales and marketing teams a clearer direction on where to focus. But what if we took that insight a step further? Knowing a company is
Marketing teams are under pressure to do more than ever – break into new markets, fuel upsells, and drive pipeline like there’s no tomorrow. But let’s be real: the biggest barrier between “growth strategy” and “growth results” is your data. Your CRM is outdated. Your targeting is guesswork. It’s running
What if you could tap into your buyers’ minds and see exactly what they’re researching – before they even know they need you? That’s exactly what the new Lead Onion + Foundry integration delivers. By combining Foundry’s industry-leading topic intent data with Lead Onion’s multi-source activation platform, you’ll not only
Reacting to buyer behavior isn’t enough, you need to predict it. That’s where buyer intent strategies come in. By tapping into buyer signals early, you can meet prospects exactly where they are in their journey and accelerate your path to conversion. Here are 10 practical strategies to harness buyer intent, predict
When it comes to building a high-performing go-to-market strategy, one of the most important and most overlooked foundations is a clearly defined Ideal Customer Profile (ICP). Too often, businesses try to sell to “everyone” and end up resonating with no one. Others guess who their ICP might be, without backing
Quick Summary: Achieved a 5:1 return on investment using buyer intent data. Generated an additional £70K in revenue through targeted outreach. Eliminated manual research with auto-reveal contact discovery. Focused sales efforts using multi-source intent signals and competitor filtering. Integrated seamlessly with HubSpot CRM for streamlined workflows.
