Intent data is a game-changer for sales and marketing teams. It tells you who’s showing buying signals, what they’re interested in, and when they’re most likely to engage. For years, account-based intent data has been the cornerstone of strategic targeting – identifying which companies are researching your solution or market.
B2B marketing has come a long way with buyer intent data. Today, we can pinpoint which companies are actively researching solutions in your space, giving sales and marketing teams a clearer direction on where to focus. But what if we took that insight a step further? Knowing a company is
Marketing teams are under pressure to do more than ever – break into new markets, fuel upsells, and drive pipeline like there’s no tomorrow. But let’s be real: the biggest barrier between “growth strategy” and “growth results” is your data. Your CRM is outdated. Your targeting is guesswork. It’s running
What if you could tap into your buyers’ minds and see exactly what they’re researching – before they even know they need you? That’s exactly what the new Lead Onion + Foundry integration delivers. By combining Foundry’s industry-leading topic intent data with Lead Onion’s multi-source activation platform, you’ll not only
Reacting to buyer behavior isn’t enough, you need to predict it. That’s where buyer intent strategies come in. By tapping into buyer signals early, you can meet prospects exactly where they are in their journey and accelerate your path to conversion. Here are 10 practical strategies to harness buyer intent, predict
When it comes to building a high-performing go-to-market strategy, one of the most important and most overlooked foundations is a clearly defined Ideal Customer Profile (ICP). Too often, businesses try to sell to “everyone” and end up resonating with no one. Others guess who their ICP might be, without backing
Quick Summary: Achieved a 5:1 return on investment using buyer intent data. Generated an additional £70K in revenue through targeted outreach. Eliminated manual research with auto-reveal contact discovery. Focused sales efforts using multi-source intent signals and competitor filtering. Integrated seamlessly with HubSpot CRM for streamlined workflows.
Email is old, but it’s still as powerful. Despite being over 50 years old, email remains the undisputed workhorse of business communication. Why? Because it delivers results. Studies show that email generates $42 for every $1 spent – a staggering 4,200% ROI. But let’s be real: not all emails are
AI adoption in B2B marketing and sales is booming – 75% of B2B companies are either already using or planning to integrate AI into their GTM strategies. Yet many teams still rely on outdated, manual processes that hinder revenue growth. Traditional GTM methods like manual prospecting, broad targeting, and siloed
Account-Based Marketing (ABM) has always been about precision – focusing on high-value accounts that fit your Ideal Customer Profile (ICP). But even with strategic targeting, many teams struggle with timing – engaging accounts when they are actively searching for solutions. This is where Lead Onion’s intent data transforms the
