Let’s face it: the traditional B2B funnel is broken. Buyers don’t care about your carefully crafted nurture tracks or gated content. They self-educate. They drift between channels. They vanish without warning. And by the time they do raized their hand, your competitors might already be in the deal. The problem?
In 2025, buyer intent data isn’t a “nice-to-have, it’s the core of every successful go-to-market engine. What once gave early adopters a competitive edge is now table stakes. GTM teams aren’t asking if they should use intent – they’re figuring out how to use it better, smarter, and more strategically.
Sales and marketing teams are chasing the same north star: find in-market buyers faster, engage them earlier, and convert them efficiently. But here’s the hard truth – traditional funnels weren’t built for how B2B buyers actually behave today. Buyers ghost. They research anonymously. They binge content in silence and reappear
The old B2B funnel was built for a different era – when buyers followed linear paths and sellers controlled the journey. Today? Buyers are anonymous, self-educating, and jumping across channels long before they ever talk to sales. Awareness → Interest → Consideration just doesn’t cut it anymore. The funnel is
B2B sales and marketing teams all face the same challenge: how do you find the right buyers at the right time? The truth is, in any given market, most buyers aren’t ready to buy. In fact, only about 3% of your Total Addressable Market (TAM) is actively in-market at any moment.
We’re excited to announce the latest Lead Onion release! An upgrade designed to give your team sharper insights, smarter automation, and faster reactions to in-market buyer activity. This update includes person-level intent tracking, AI-powered research, real-time Slack alerts, and more, so you can engage the right people at exactly the
It’s easy to assume that someone engaging with your content is automatically ready to buy. But here’s the catch, not all interest equals buying intent. And if your team is treating every click, download, or visit the same way, you’re likely wasting time and budget on leads that just aren’t
Intent data is a game-changer for sales and marketing teams. It tells you who’s showing buying signals, what they’re interested in, and when they’re most likely to engage. For years, account-based intent data has been the cornerstone of strategic targeting – identifying which companies are researching your solution or market.
B2B marketing has come a long way with buyer intent data. Today, we can pinpoint which companies are actively researching solutions in your space, giving sales and marketing teams a clearer direction on where to focus. But what if we took that insight a step further? Knowing a company is
Marketing teams are under pressure to do more than ever – break into new markets, fuel upsells, and drive pipeline like there’s no tomorrow. But let’s be real: the biggest barrier between “growth strategy” and “growth results” is your data. Your CRM is outdated. Your targeting is guesswork. It’s running
