Understanding buyer intent is crucial for effective B2B marketing and sales strategies. Third-party buyer intent data, in particular, offers a unique advantage by providing insights into the behaviors and interests of potential customers outside your immediate environment. This data helps you identify companies showing signs of interest in your products
The difference between closing a deal and losing out to a competitor often comes down to one thing: timing. Imagine if your sales team could engage with potential buyers precisely when they’re ready to make a purchase. With our new Research Surge feature, this isn’t just a possibility—it’s your new
Understanding your audience's behavior is crucial for driving successful marketing and sales strategies. We're excited to announce our partnership with Bombora, a leader in B2B intent data, launching 1st September 2024. This collaboration enhances Lead Onion's Topic Intent feature, providing you with real-time insights into the content your target audience
Understanding the nuances between different types of intent data can make or break your strategy. Intent Data, at its core, is information that indicates a potential customer's interest or readiness to purchase. However, not all intent data is created equal. Knowing the difference between 3rd, 2nd, and 1st Party Intent
In today's competitive market, understanding B2B buyer intent is crucial for creating effective marketing strategies. Leveraging buyer intent data can significantly improve lead generation, nurturing, and conversion rates. This blog will teach you the basics of B2B buyer intent and how to use it to your advantage. What
In the pursuit of sustaining a competitive edge and achieving ambitious revenue goals, sales velocity emerges as a pivotal metric for businesses. In the realm of sales, the essence lies in swift and strategic movement. This blog delves into the nuances of sales velocity, a crucial measure depicting the pace
We are thrilled to unveil our latest product release, crafted with the insightful feedback of our customers in mind. Whether you're already a valued customer or exploring our platform for the first time, this update is packed with features designed to elevate your team's productivity and efficiency. And the best
Artificial Intelligence (AI) has transitioned from science fiction to everyday reality, resulting in the sales landscape experiencing a seismic shift. AI is now the unseen force, a hidden titan instrumental in reshaping how businesses engage with customers and drive revenue growth. It's like having a hidden superpower, catapulting sales efforts to
Are you fed up with the limited visibility you have into your website traffic? If your answer is yes, you are not alone. As per industry statistics, only about 2% of businesses visiting your B2B website actively engage by filling out a contact form. That leaves a whopping 98% of
The use of AI in marketing and sales is no longer a futuristic concept—it's a game-changing reality. Generative AI is revolutionizing the way sales teams create and optimize content, making labor-intensive tasks like crafting email campaigns, LinkedIn messages, and sales scripts easier and more efficient. In this post, we’ll introduce
