5 Reasons To Stop Buying Traditional Prospecting Data Lists

If you’re in marketing and you or your team are buying traditional data lists and saying things like “we don’t have enough time?” or “we don’t have enough decent leads?”, then the answer is in your data. 

Bulk-buy data lists + lackluster results? They go hand in hand.

At Lead Onion, we do things a little differently. By a little differently…we mean a lot.

Here are the reasons you should ditch traditional prospect data for good. 

1. Waste Not, Want Not

Every time you buy bulk data, you’re handing over an excessive amount of money for a list larger than any company – small or large – should have the capacity to service. 

Why? Traditional data lists work to sell as much data as they can at once. With data decay occurring at the rate it does, actioning every contact becomes a race against their expiration date. Learn more about data decay here.

It’s ultimately unfeasible, unrealistic, and above all, unnecessary.

With Lead Onion, you can access an endless resource of potential prospects at the push of a button. 

Our prospecting engines work only when you need them to and deliver quality prospects on demand. If you’ve filled your funnel and satisfied your quota, you can close the tap shut, and in turn, switch off your prospecting.

2. Dry funnels? A Thing Of The Past

If there are times when your funnel has dried up, but you’ve spent your budget on a data list three months previously, then prospecting feels like an endless defeat. 

Using our tools, you can step off the prospecting treadmill because when things dry up, you can immediately replenish it. No more wasted leads. No more overwhelming data. Just the right prospects, at the right time, in the right measure. 

3. Quality Leads When They’re Relevant

With Lead Onion, there’s no such thing as bad data. Our tools work their magic across every digital sphere to mine for the most suitable prospects for you. 

Lead Onion

From our Contact Search to our Look Up tools, we comb the internet to search for your target customer base – complete with an actionable record of their most up-to-date contact details.

Our Buyer Intent tools are hawk-eyed on the signals given by your potential customers through every engagement, interaction and search that relates to your product or service. If potential customers are looking at your competitors, then you better be sure we’re looking at them. 

4. Cold, Stale, Out-Of-Date

And no, we’re not talking about the food at the back of your fridge.

Prospect data lists are just as capable of going stale. But worse than that: they go stale fast.

When it comes to data, time is against you, and when it comes to traditional data lists, so are the odds.

When you purchase contact lists the old fashioned way, you’re left with a ream of contacts for companies and businesses that are ever-changing. By the time you pursue a contact, your chasing dead leads down a rabbit hole. People leave roles, companies go bust, companies expand. If you’re using a data list that’s anything short of relevant right now, you’re wasting your time. And money.

Using our tools, your data is fresh and ready for action when you are. You have total control of when and how your prospects come in. 

5. Better Value All Round

With Lead Onion, the cost and volume of our prospecting is at a scale to suit your business, so you can parcel out your budget in measurable bundles that save you money in the long run. If filling your funnel with data every three months suits your team better than a data list with 30,000 leads served all at once, then consider it done. You can test our data in smaller increments, in manageable amounts, at a cost which doesn’t make your eyes water. 

It’s time to stop taking risks with big cost data lists. Lead Onion is here. 

Give your lead generation a rocket boost and stop wasting money – and time – on data lists that make your eyeballs pop out of their sockets and your bank wince at the cost.

Do it the Lead Onion way. See it here in action. 

Book a demo today!

Lead Onion


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