The B2B marketing and sales world is ever-transforming and evolving. Which was once driven by inbound marketing and a one size fits all sales strategy, is now the survival of the fittest and requires a more thorough and personalized approach. If you don’t up your game to get in front
It may be no surprise to you that when someone is researching a product or service, their first stop to find more information is the vendors website. In fact, 40% of B2B buyers say vendor websites are one of their 1st 3 resources to visit for information about a solution
The impact of data on-demand generation has increased significantly over the past 5 years. 94% of marketers surveyed by Ascend2 said that the performance of a demand generation programme is improved by a Data-Driven Strategy. Savvy Marketers are now making data a pivotal part of their overall Marketing Strategy. But
Over 90% of B2B marketers surveyed by Ascend2 reported seeing success from their use of Intent Data. Yet only 28% of Marketers say they have an Intent Data Strategy in place. In our previous blog, we talked about the Value of Buyer Intent Data in 2022 and how savvy Sales
All prospecting starts at searching for your ideal customers. Identifying buyers that fit your ideal customer profile is essential for targeted prospecting and successful conversion. Using Lead Onion’s powerful search engine, you can use the integrated filters and find your best leads at a touch of a button. Taking advantage
5 Tips On How To Convert Leads Into Customers Getting your leads is only half the battle – you now need to convert them into a sale and turn them into a paying customer? But how can you do that? Here’s our top 5 tips… 1. Offer an incentive
By Jack Jones, Inside Sales Specialist. New year, new targets – right? A new year also brings with it fresh motivation and focus. Like me, you’re probably back from the break fully recharged and keen to start hitting targets fast. As an inside sales team in the data insights space,
To remain competitive in the modern B2B sales landscape, you must harness the power of data. Your prospects leave behind digital footprints every time they interact with a brand which when combined, can help you create a precise customer profile. Here are the 6 types of data you should collect
Every business wants to accelerate the prospecting process and increase its conversion rate. Trawling through a long database of potential leads and manually qualifying them is not only daunting but also time-consuming. Wouldn’t it be easier if you could just automate the process and generate a list of hot leads
Even if you have a stream of fresh, qualified and ready-to-engage leads pouring into your pipeline, if you don’t have a well-planned sequence of touchpoints to connect with your prospects, you are not maximizing your prospecting potential.
