How to Identify Prospects with a Clear Intent to Purchase

All prospecting starts at searching for your ideal customers. Identifying buyers that fit your ideal customer profile is essential for targeted prospecting and successful conversion.

Using Lead Onion’s powerful search engine, you can use the integrated filters and find your best leads at a touch of a button. Taking advantage of the 5 pillars of buyer intent, you can find prospects via a number of touchpoints that indicate their place in the buyer journey and indicate their level of interest.

1 Social

With advanced behavioral analytics, you can identify which of your target companies are engaging with your competitors, attending relevant events, or engaging with industry terms. Lead Onion’s social intent tool mines social media sites for interactions that may indicate buying intent. Companies engaging with your competitor, your target audiences attending industry conferences, or B2B buyers interacting with tracked industry keywords are some of the intent signals that the intent engine can pick up on

By equipping your BDRs with social intent intel, they can engage with in-market buyers before your competitors.

2 Public

An important insight to have and a great conversation starter, growth signals such as newly acquired funding, can indicate the need for new products or services

With Lead Onion’s AI-powered intent data, your team can see which of your target accounts are expanding their business, are hiring, have secured new funding, announced changes in leadership, added a new technology or received industry recognition. By identifying companies that are displaying growth signals before major announcements, your sales team can and reach out to them in real-time with highly personalized communications

3 Topic

With topic intent, sales and marketing teams can pinpoint companies that are consuming higher than normal levels of content on specific topics across over 5k B2B content sites. Topic intent highlights who is researching your product so you know who to target, when, and with what content.

4 Review

When tech buyers are further down the funnel they will actively seek out reviews. If you are a G2 customer using Intent Data you can turn G2’s company level intent data into actionable contact level leads. Through our API, you can connect your G2 account to Lead Onion and automatically (or manually) reveal target contacts in those companies who are comparing technology solutions.

5 Website

The strongest indicator of intent is when a prospect visits your website. With Lead Onion, you can turn your website into a lead generation engine. We go further than providing you with the companies that are visiting your site. We automatically provide you with the contact details for your key personas within those organizations so you will never miss a lead again.

 

Read more in our Data-Driven Sales Guide >>

 

 

 

 

 

 

 

 

 

 

 

 

 

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