Time Online It's no surprise that over the past year, people have spent more time online than ever. Working from home, video meetings, digital social interaction- all of these things have become a necessary fact of live for many of us. “You're on mute” has become the most common phrase
Marketing during a Pandemic Business owners and team leaders know how difficult it is to prospect good sales leads, even during normal periods. During unpredictable times, when the world is economically and socially uncertain, it can feel overwhelming. The Covid-19 pandemic has drastically changed the way we live, work, and
How can Intent Data affect our Marketing Strategy? Buyer Intent Data is changing the face of marketing and PR everyday. Traditionally, marketing teams try to turn up the volume. To reach as many potential customers as possible, they rely on product information and offerings to earn attention. Make the message
One of the biggest challenges and advantages of modern marketing is the ability to access information anytime, anywhere. On the plus side, it's easier than ever to identify personal profiles, generate leads, and collect user data. On the other hand, it means sales cycles have drastically changed from what they used
Acquiring intent data is the first step towards transforming your pipeline, but the next step is how you use Buyer Intent once you have it. If you employ the right strategies, your Buyer Intent can influence the key areas that will boost your success. 1. Identify Prospects in Buying Mode
Let's set the scene, all this B2B Buyer Intent stuff is new to you and you're skeptical? Well, here are 5 benefits to help you seal the deal and move towards transforming your business with Buyer Intent data. So what are the benefits? Let's go… 1. Efficient Prospecting Increased lead
When it comes to B2B marketing and sales, the success of your campaigns hinges heavily on the quality of your data and how you use it. Any marketing professional or sales expert worth their salt knows the true value of harnessing data to grow and strengthen their pipeline. Despite all
To outpace your rivals and maintain a keen sense of your target audience, you must morph into their mindset and adopt their foresight, as if peeking into the future. Fear not, for while we haven't conjured up a magical crystal ball, we have discovered a potent engine with the same
Sales Team Wasting Time Researching? Here’s How To Give Them More Time To Sell Your sales team exists for one simple reason – to generate revenue. We all know efficient sales processes are the key to effective sales. It sounds quite simple, right? Yet more often than not, the sales pipeline gets
How To Identify The Prospects Who Are Actively Looking For You The modern marketplace is brutal – you don’t need us to tell you that. The competition is fierce and your customers are savvier than ever before. To get seen and heard, your competitive edge needs to be miles ahead
